Develop and execute comprehensive marketplace advertising strategies across platforms such as Amazon, Flipkart, Ajio etc., to achieve business objectives and targets.
Conduct in-depth research on marketplace trends, competitor activities, and consumer behavior to identify opportunities for growth and optimization.
Manage end-to-end campaign creation, including keyword research, ad copywriting, creative asset development, and campaign setup and optimization.
Monitor and analyze key performance metrics, including impressions, clicks, conversions, and return on ad spend (ROAS), to assess campaign effectiveness and identify areas for improvement.
Collaborate closely with internal teams, including product management, sales, and creative, to align marketplace advertising efforts with overall marketing and sales strategies.
Stay up-to-date on marketplace platform updates, algorithms, and best practices, and adapt advertising strategies accordingly to maximize results.
Generate regular reports and insights on campaign performance, providing actionable recommendations for optimization and growth.
Manage advertising budgets effectively, ensuring efficient allocation of resources to achieve desired outcomes and maintain profitability.
Maintain strong relationships with marketplace platform representatives and advertising partners to leverage promotional opportunities and stay ahead of industry trends.
Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or related field.
1 - 2 years of experience in digital marketing, e-commerce, or marketplace advertising, with a proven track record of success.
Certified AMS professional.
Deep understanding of online marketplace platforms and advertising tools.
Strong analytical skills and proficiency in data analysis tools such as Ads platform, Google Analytics, Microsoft Excel, or similar.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Detail-oriented with strong organizational and project management abilities, capable of managing multiple projects simultaneously in a fast-paced environment.
Adaptable and resourceful, with the ability to thrive in a dynamic and evolving industry landscape.
