Digital Field Marketing Manager

Location

Airoli | India

Job description

GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions. 

We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.

Are you one of us?

GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.

For more information please visit us on GEP.com or check us out on LinkedIn.com.

We are looking for a dynamic and results-oriented Field Marketing Manager/Sr. Manager to lead our digital marketing initiatives in the Europe region. This role will primarily focus on planning and executing strategic digital campaigns, including email marketing, campaign management, LinkedIn marketing, Account-Based Marketing (ABM), events, reporting, analytics, and social media. The ideal candidate will be a creative thinker with a proven track record in driving successful digital campaigns in the B2B space.

Location - Mumbai

Responsibilities:

• Creating marketing plans in alignment with each market within their region in collaboration with territory sales teams
• Leading and managing go-to-market marketing strategies and activities across the EU
• Working closely with territory sales reps from agreed plans to activate localized campaigns that support company objectives in the markets, using an ABM approach that drives engagement and pipeline
• Collaborating with a shared services team of marketing specialists to execute your campaigns and activities, including events, webinars, email, and digital
• Utilize campaigns and templates from the global field marketing team that you will localize to meet EU needs.
• Executing on time and within budget, monitoring, measuring, and reporting on marketing campaigns and activities
• Reporting to sales leaders monthly and to the wider team every quarter.

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Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in B2B digital marketing (11+ years’ experience)
• Strong expertise in email marketing, campaign management, LinkedIn marketing, ABM, and event planning.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Excellent written and verbal communication skills in English; proficiency in other European languages is advantageous.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

If you are a strategic thinker with a passion for digital marketing and a track record of success in the Digital marketing landscape, we encourage you to apply. Join our team and play a pivotal role in driving digital campaigns that contribute to our company's growth and success in the European market.

Job tags

Salary