Yocket
Location
Mumbai | India
Job description
About Us: We are the largest and most active online platform for international education!
Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities.
Today, Yocket is the largest community-driven online platform for international education.
We specialize in premium counselling services for students with ambitions of pursuing higher education abroad by connecting them to the best universities in the world. We offer a comprehensive range of services, including expert counselling, test preparation, visa assistance, and even loans to facilitate your educational journey.
Till date, we have helped more than 10,00,000 students across countries pursue their higher education.
Our students have secured admissions in all of the world's top 100 global universities, including prestigious institutions such as Harvard University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of California, and The Columbia University.
We've assisted over 5,700 students in obtaining loans securing more than INR 1,500 Crores, spanning across 15 countries. We've partnered with 12+ lenders, including top institutions like HDFC, Avanse, Incred, Leap Finance, Union Bank, Axis, and Yes Bank, to facilitate these loans.
At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you on our team!
Responsibilities:
You will get to do more than just implement keywords into a website. You will be responsible for the overall search strategy in ensuring good organic traffic and exposure for the website and app. More specifically, you'll get to:
1. Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
2. Develop and integrate content marketing strategies. Work closely with content writers, social media marketer to implement SEO strategies.
3. Use social media to distribute content and encourage external sites to link back to the site of the organization
4. Drive targeted and loyal traffic to the website through effective community-building
5. Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users
6. Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
7. Work on App Store Optimization to improve Yocket App's rankings on PlayStore and AppStore
8. Increase the no. of subscribers on Yocket's Youtube Channel by optimizing Youtube videos
9. Recommend changes to website content, linking, and other factors to improve SEO positions for target keywords.
10. Be up to date on industry trends, competitive landscape, and put internal product/ services development efforts.
11. Track and drive the progress to ensure timely delivery.
Requirements:
● 1-1.5 years of experience as SEO Analyst/SEO Associate
● Should possess excellent verbal & written communication skills
● Can-do & go getter attitude
● Problem Solving attitude
● Passion for SEO: On page and Off page SEO, Technical SEO
● Able to complete competitive analysis of other companies within the industry
● Excellent written and verbal communication skills (email, phone, etc.)
● Comfortable analyzing high volumes of data on a daily basis
● Familiarity with WordPress or other content management system
● Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM, Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is must.
● Strong analytical skills and data-driven thinking.
Benefits:
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