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Content Writer


Kansas Overseas Careers Private Limited


Location

Secunderabad | India


Job description

Content Writer/ Manager
In-house incharge of the content marketing strategy, a Content Manager has a direct bearing on driving traffic - online and offline - that supports lead generation. Leads that convert to sales and culminate in happy customers. A Content Manager is a results-driven team player who is a storyteller, accomplished writer, and expert communicator.

If content is what you are passionate about, you can come, be a part of our content team
What will your Top Responsibilities be

You will be responsible for executing and overseeing content strategy. You will be tasked with building a brand identity and online presence by creating and disseminating multimedia content online. This involves developing content strategies, growing an online community and tracking that community's growth, among other duties.

Duties/Responsibilities:

  • Utilizing your industry and organizational knowledge to develop ideas and content.
  • Creating, improving, and maintaining content towards achieving our business goals.
  • Sharing content to promote online brand awareness.
  • Monitoring web traffic and metrics for identifying best practices.
  • Performing research (as required) to develop and produce new web-based and print ready content.
  • Using SEO best practices for generating traffic to our website.
  • Creating email content for marketing campaigns to drive leads and subscribers.
  • Functioning as our lead social networker, effectively managing our social media presence.
  • Drafting and editing brochures, conference materials, and press releases.
  • Utilizing graphics editing and media creation programs to develop prototypes and storyboards.
  • Developing interactive content with user-generated content for pages and posts on LinkedIn, Facebook, Twitter etc.
  • Consistently collaborating and brainstorming with team members for coming up with new ideas and strategies.
  • Proofreading and editing blog posts before publication.
  • Researching every topic, writing structure, and audience group. Developing factors, such as theme, characterization, analysis, story line, photos and/or graphics etc. to create material.
  • Using basic editing and website software, including Google Drive, Grammarly, WordPress etc.
  • Developing high-quality content on a consistent basis.
  • Checking each web page carefully before making them LIVE.
  • Writing titles and content for meta keyword and description tags.
  • Ensuring the accuracy of the written content style by checking facts, brevity, style, tone, grammar etc.
  • Ensuring all content is optimized for better user experience for all content channels, including online, social media, email, video and print.

Requirements: What You Will Need to be a Content Manager

  • Mapping out a content strategy that supports and extends both short- and long-term marketing initiatives.
  • Create content for the use of internal and external communications.
  • Managing internal projects by using in-house team and freelancers.
  • Demonstrable creative writing skills.
  • Expertise in content optimization and brand consistency.
  • An experience in working with internal style guides and standards.
  • The ability to collaborate as a team and also work independently.
  • The capability to identify and offer improvements to workflow, efficiency, and overall quality of content through development and editing and writing.
  • Collaborate with all stakeholders like marketing, creative and sales teams to devise strategies that help to accomplish business objectives.

Where is the location, and what are the work days

This position is in-person; Hyderabad
5 days a week
Working hours 10 am to 6.30 pm

About Kansas Overseas
Established on December 16, 2013, Kansas Immigration Services Private Limited offers comprehensive and complete immigration solutions. Kansas Overseas is a one-stop destination for all your overseas requirements related to visas and immigration.
Assisting individuals in applying for PR and student visas, Kansas Overseas has served 20,000+ customers. A trusted brand in the industry, we get 6,000+ online brand searches in a month.
Seeking to further expand our presence, we will be hiring and bringing together a new and dynamic team of professionals within the upcoming months.

Top 3 reasons to join Kansas Overseas
● Be a part of a company that grew to 200 employees and 7 offices. All within 8 years.
● Tap into your full potential. Our time and performance-based growth plan will get the best out of you.
● With a firm emphasis on being authentic ourselves, at Kansas Overseas we drive everyone to succeed. We are focused, abound in positive energy, and are dedicated to our cause and vision.


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