Marketing Manager (D to C)
Location
Ahmedabad | India
Job description
Company Overview
Torchit is an assistive tech social enterprise that is committed to inclusion and empowerment of Persons with Disabilities (PwDs) especially for the visually impaired individuals by providing affordable and effective assistive solutions which help them lead independent lives.
Till date we have impacted 200,000 lives by providing aids and we have partnered with 300+ NGOs, 70+ Corporates for CSR and exporting to 40+ countries.
Job Title: Direct-to-Consumer (D2C) Manager
Position Overview: We are seeking a dynamic and results-driven Direct-to-Consumer (D2C) Expert to join our team.
D2C Strategy And Planning The ideal candidate will have a proven track record of successfully scaling businesses from 1 crore to 5 crore and possess a deep understanding of the D2C landscape. Responsibilities:
- Develop and execute a comprehensive D2C strategy aligned with Torchit's mission and growth objectives.
- Analyze market trends, customer behavior, and competitive landscape to identify opportunities for business expansion.
Revenue Growth - Drive the growth of Torchit's D2C sales from 1 crore to 5 crore and beyond.
- Implement effective pricing strategies, promotions, and product launches to maximize revenue.
Customer Acquisition And Retention - Lead customer acquisition efforts through targeted marketing campaigns, partnerships, and digital channels.
- Develop and implement retention strategies to enhance customer loyalty and lifetime value.
E-commerce Operations - Oversee the end-to-end e-commerce operations, including website functionality, user experience, and order fulfillment.
- Collaborate with cross-functional teams to optimize the online shopping experience for customers.
Data Analytics And Performance Metrics - Utilize data analytics to measure and analyze the effectiveness of D2C initiatives.
- Establish and monitor key performance indicators (KPIs) to track progress and identify areas for improvement.
Collaboration And Partnership - Collaborate with marketing, product development, and supply chain teams to align D2C strategies with overall business goals.
- Identify and forge strategic partnerships that contribute to the growth and visibility of Torchit's D2C presence.
Market Research - Stay informed about industry trends, competitor activities, and emerging technologies in the D2C space.
- Conduct regular market research to identify new opportunities and stay ahead of market dynamics.
Qualifications - Bachelor's degree in Business, Marketing, or a related field.
- 3-5 years of proven experience in D2C roles, with a successful track record of scaling businesses from 1 crore to 5 crore.
- In-depth knowledge of e-commerce platforms, digital marketing, and customer acquisition strategies.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and negotiation skills.
- Entrepreneurial mindset with a focus on innovation and continuous improvement.
Benefits - Competitive salary with commission and bonus opportunities
- Opportunity to make a meaningful impact in the lives of individuals with disabilities
- Collaborative work environment and opportunities for professional development and career growth
Expected Salary (Per Annum): INR 5 Lacs to 7 Lacs
Please confirm your interest and send your updated CV to email - [HIDDEN TEXT]
Regards, Silky Manglani Sr. Recruitment Specialist
Contact # 9310488026
Email # [HIDDEN TEXT]
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