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Associate Director Category Marketing(Mobiles)


Flipkart


Location

Bangalore | India


Job description

About the team Mobilesis the largest category of Flipkart by GMV and one in every third smartphone in India is sold on Flipkart. Almost every brand partners with Flipkart, with many selling #FlipkartUnique portfolio. Mobiles is the highest penetrated non-native eCommerce category. Continues to be one of the major revenue contributors to Flipkart. About the role Digital & perf marketing - Launch marketing (have built buzz for a launch day) - (FMCG/ Consumer Electronics/ Auto) will be good - - Driving consideration building campaigns - PR& CRM -Introduce & implement the best practices for Performance & Digital marketing campaigns. -Manage the budget, Optimize the campaigns & deliver monthly User & Customer Growt targets. -Work with cross-functional teams like Revenue Planning, Design, Business Analytics et al to optimize the campaign and maximize performance h. Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan i. Optimise install campaigns to improve cost per install, installation rates, post install performance.- j. Manage all the programmatic campaigns -from ideation to media planning and optimization.

 

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels. What you’ll need: ● Strong Skill Set - Excel,Python,Omniture,SQL,Machine learning,Power BI,Tableau ● Exp - 9 to 10 years of Marketing experience ● Background in FMCG / Auto / Consumer Electronics / Consumer Technology. ● Educational background –MBA , Graduation - Engineering ● Desire and ability to think like the customer ● Predictive analysis to identify success of choices made to solve for customer on FK ● Highly analytical & able to derive business insights ● Excellent verbal and written communication with interpersonal skills ● Strong understanding of technology and business ● Must be willing to learn ● Ability to connect with people across teams ● Strong bias for Action - Flipkart works at a very rapid pace Why work with us? At Flipkart, we promise to maximize what you care about the most. You’ll get an opportunity to leave a mark and create your own legacy, you’ll have freedom to experiment, learn and grow, you’ll get to work with the best in our inclusive teams and experience our culture of care to ensure that you can focus on doing your best work. Every Flipster is a Maximiser - Curious, Audacious, Entrepreneurial, Purpose-Driven, Excited By Big Challenges, A Team Player and Inclusive. If this is who you are, then Flipkart is the place where you can thrive. We understand that your own aspirations and journeys are unique. So you choose what you want to maximise, and we provide you the platform for it. Because when you maximise, we maximise. Visit our career site to know more about what it means to work at Flipkart. Being Yourself @ Flipkart Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are regardless of race, color, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value – for our customers, our people, and society. We are committed to fostering a culture of inclusion and belonging, where diverse teams innovate and excel every day.

 

Skills Required : performance, launch, campaigns
Education/Qualification : MBA
Experience : 8 to 12 Years


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