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Content and Social Media Lead


Saras AI


Location

Gurgaon | India


Job description

Company Overview:

As

Saras AI , we are building the most student centric institute on the planet. We are a US based startup that is on a mission to revolutionize the realm of online higher education. With the impending launch of our global online Institute, we're setting our sights on reshaping the way Artificial Intelligence is taught and perceived, to help students become the most sought after professionals in the field of AI.

Job Overview:

Content lies at the heart of all things growth at Saras. We are looking for a Content Marketing Lead with experience in content marketing roles, with a proven track record of creating impactful content across various channels. This role requires a strategic thinker who can understand our target audience, tone, and messaging impact.

Key Responsibilities: · Develop and execute a comprehensive content marketing strategy to drive business impact. · Create engaging and high-quality content for various platforms, including but not limited to blogs, website copy, social media posts, videos, and podcasts. · Drive organic growth in social media, website traffic, and virality for videos created. · Understand the target audience and ensure that messaging resonates with them effectively. · Collaborate with internal teams to ensure alignment with overall business objectives. · Experience working in startups is preferred. · Experience with YouTube channel growth is a plus. · Lead a team of external or internal content marketers to churn out high quality content in volumes.

Qualifications: · 2 to 5 years of experience in content marketing roles. · Proven track record of creating impactful content across various channels. · Strong understanding of content marketing principles and best practices. · Excellent written and verbal communication skills. · Ability to work in a fast-paced environment and manage multiple projects simultaneously. Experience with content management systems and social media platforms.


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