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Performance Marketing


AppWebStudios


Location

Gurgaon | India


Job description

We are seeking a highly motivated and results-driven Digital Marketer to join our team and specialize in driving sales and increasing brand visibility on marketplaces such as Amazon. The ideal candidate will have a proven track record of creating and executing effective digital marketing strategies, as well as a deep understanding of the marketplace landscape and consumer behavior.

Key Responsibilities

Develop and execute digital marketing campaigns to drive sales and increase brand visibility on Amazon and other marketplaces

Conduct market research and analyze consumer behavior to identify key trends and opportunities in the marketplace

Optimize product listings, including titles, images, and descriptions, to improve visibility and search rankings. Use keyword research tools to identify the best keywords for products

Utilize Amazon's advertising tools, such as Sponsored Products and Sponsored Brands, to drive traffic and increase sales. Monitor and adjust bids and campaigns regularly to maximize ROI

Collaborate with cross-functional teams, including product development, logistics, and customer service, to ensure a seamless customer experience. Communicate with the customer service team and respond to feedback and customer reviews

Monitor and analyze campaign performance, providing regular reports and making data-driven decisions to improve results. Use analytics tools such as Amazon's Advertising Console, Google Analytics, and others to track and measure the performance of campaigns

Continuously stay up to date with Amazon's policies and new features, and adjust strategies accordingly

Qualifications

2+ years of experience in digital marketing, with a focus on marketplaces such as Amazon

Strong understanding of Amazon's marketplace and advertising tools

Experience with A/B testing and optimization

Strong analytical and problem-solving skills

Excellent written and verbal communication skills, able to communicate with different teams and stakeholders

Ability to work independently and manage multiple projects simultaneously

Strong project management skills and experience in using project management tools such as Trello, Asana, and Jira will be a plus.

Experience with Amazon's Vendor Central, Seller Central, or other e-commerce platforms will be a plus.

Experience in creating and managing PPC campaigns, and experience with Facebook and Instagram advertising will be a plus.

This is a full-time position that offers a competitive salary, benefits, and growth opportunities. If you are a results-driven marketer with a passion for e-commerce and marketplaces, we would love to hear from you!

We are looking for a strategic thinker who can take ownership of the marketplace strategy and drive it forward

Job Type: Full-time

Salary: 2.5 - 6 LPA

Experience: 2 - 5 year


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