Location
Mumbai | India
Job description
Job Title: Oncology Category lead - Pfizer India
About Pfizer Inc.
Pfizer is a global pharmaceutical company committed to discovering, developing and delivering innovative medicines to improve the health, wellbeing, accessibility of its medicine to patients around the world. With a rich history of groundbreaking achievements, Pfizer strives to make a significant impact on patient s lives, particularly in the field of Oncology.
Position overview
Pfizer has established itself as a leading force in the oncology domain globally. With a history of bringing life-changing medicines to the world, Pfizer is constantly gaining ground against cancer. Today nearly 40% of our research and development investment is focused on advancing innovative cancer therapies.
In India, over the years, we have achieved significant milestones in addressing the unmet need across multiple cancer types including breast, lungs, genito-urinary and blood cancers. With the rising incidence of cancer in India which is predicted to rise by 12% over the next 5 years, we have a vision and promise to build an India where people with cancer can live longer and better lives.
Our award-winning blockbuster drugs, exemplified by the success of some of our noteworthy brands among others, reinforce our unwavering commitment to advancing cancer care in India. A key component of our differentiated strategy has been our innovative approaches that set us apart within the industry. These include strategies to enhance access to therapy, ensuring tailored and bespoke India specific pricing of assets and launch timing for India market. Our Patient Assistant Programs and financing models have been revered as Industry-First.
To support those fighting with cancer every step of the way, we work closely with our partners. Through strategic partnerships, such as our collaboration with , we aim to enhance the overall well-being of patients, from awareness to compassionate navigation, and across the spectrum of counselling, psychological support, nutritional support, accommodation. Our focus includes promoting communities with access to comprehensive medical care, fostering an environment of inclusivity and support.
With the recent acquisition of a global biotechnology company dedicated to revolutionizing cancer care, Pfizer has fortified its leadership position in targeted oncology. With Seagen s proprietary, world-leading Antibody-Drug Conjugate (ADC) technology, together with the scale and strength of Pfizer's capabilities and expertise, we are poised to change the cancer treatment paradigm. We believe Oncology will be a significant growth driver for Pfizer and contribute meaningfully to the achievement of our near and long-term financial goals.
Position Responsibilities
Strategic/policy:
- Lead and develop significant growth plans of the company s Business and conceptualize the entire gamut of commercial operations Sales, marketing & Health Solutions
- Responsible for category P&L Management: achieving the revenue budget driving growth and profitability in line with Company's strategic goals
- Contribute to profitable business initiatives by partnering with cross function of stakeholders, assist in decision making and work towards creating an enabling environment for knowledge sharing and exchange of ideas that will aid the team to deliver on set targets
- Scan & Analyze market competition to identify opportunities along with overseeing the effective application and implementation of sales and marketing practices so as to derive competitive advantage in institutions.
- Focus on acceleration of pipeline launches in India
- Track and analyze the performance and identifying new initiatives for development of the business
- Analyze and understand the impact of macroeconomic factors and industry trends on the business and create plans accordingly to optimize sales opportunities
- Interact and develop relationships with key customer groups and institutional leaders
- Network with Pfizer resources worldwide and utilize Pfizer global resources to profitably supplement India initiatives
Operational / Process:
- Lead local marketing teams and collaborate with regional marketing teams to formulate marketing plans, drive accurate positioning and appropriate Medico marketing for the portfolio by closely working with the Medical & Regulatory Affairs team.
- Monitor progress of accounts managed and evolve action plans as appropriate (monitor account contacts, plan execution, profit, value, volume growth, and market share)
- Allocate budgets across product team and maintain internal controls
- Define objectives for product teams and build focus on specific customer segments in line with the given field force capacity.
- Optimize field force requirements based on competition & ROI.
- In conjunction with sales, marketing and manufacturing functions create the operating model for the business
- Monitor the environment for developments in technology/ practices that can be adopted to improve sales and customer satisfaction
- Explore opportunities for co-marketing/co-promotion of brands with alliance partners
- Help define efficient and effective internal control systems and procedures and maintain internal controls in the areas of field force operations, compliance and maintain overall cost controls.
People:
- Create a challenging, motivating and performance driven environment for Pfizer s most important resource - its peopleInculcate, build and foster Pfizer values, processes and culture within the team. Reinforce a culture of compliance and integrity. Drive ownership of MAPP and embed it in the work culture of the team
- Attract and develop diverse talent
- Effectively drive performance management through a systematic approach and facilitate a performance culture.
Innovation and Technology:
- Evaluate use of technology in marketing programs and recommends appropriate technology solutions.
- Design and establish processes and systems, to bring agility and drive efficiency for enhanced business growth.
- Use technology solutions for enabling better information availability
- Leverage data and analytics to uncover gaps as well as improve customer value proposition.
ORGANIZATIONAL RELATIONSHIPS
Internal - Cross functional collaboration
- Cost optimization: work with finance and distribution team to optimize commercial operations and improvement of cost expenditure ratios
Mkt & Sales/Commercial Bus
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