Airblack
Location
Gurgaon | India
Job description
About Airblack Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital, and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.
Who are we looking for? At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Growth Manager to fortify our team. This role is not just a job—it's a mission, where you'll spearhead the entire spectrum of creative strategy, lead acquisition, digital advertising, and go-to-market strategies. The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you. What would you be doing? Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications, and landing pages Performance Marketing: Drive lead acquisition for the Airblack inside-sales team by efficiently planning, executing, and scaling up performance marketing campaigns on Facebook, Google, and other digital media platforms Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations Experimentation & User Insights: Deliver continuous user insights, solutions discovery, and experimentations across both 0-to-1 and scale-up revenue initiatives Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM, and revenue optimization initiatives. Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product, and Inside-sales functions to advance cross-function revenue and profitability goals. Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion %, and Revenue What makes you a suitable candidate? We would love to hear from you if you meet the qualifications below: Experience: 4+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space Education: A bachelor's degree in any discipline is required from a tier 1 college You have managed upwards of 50 Lakhs in ad spending You are a marketing geek and can come up with creative ideas at scale You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus! You have a proven track record of taking high ownership and willingness to execute hands-on when needed You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives Why should you join Airblack? Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work. Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & and iterate, and owning scale-up through process building. Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed. Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently. Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon. Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT. Application Process Send us your resume and a cover letter answering “What makes you a good fit for this role?” Reach out to us at [email protected] with the subject line “ Application for Digital Marketing Manager ”Job tags
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