Coppergate Consultants Private Limited
Location
Navi Mumbai | India
Job description
Position: Marketing Executive
Responsibility: Drive student enrollment and enhance brand visibility for the Institute of Professional Banking through effective marketing strategies. Deliverables: 1. Execute enrollment-focused marketing plans. 2. Create engaging content and materials. 3. Implement targeted digital campaigns. 4. Ensure consistent brand messaging. 5. Optimize strategies based on performance analysis. Tasks: 1. Develop and execute enrollment-driven marketing strategies. 2. Create compelling content for online and offline channels. 3. Manage social media, engaging with the audience. 4. Coordinate visually appealing materials with design teams. 5. Organize promotional events, seminars, and webinars. 6. Conduct market research for trends and competitors. 7. Perform Below The Line (BTL) activities for increased outreach. 8. Assist in budget development and timelines. 9. Collaborate with academic teams on program understanding. Skills: 1. Bachelor's degree in Marketing or Business. 2. Proven experience in education or professional services marketing. 3. Strong understanding of digital and social media trends. 4. Excellent communication and creativity. 5. Proficient in marketing tools and platforms. Metrics: 1. Student enrollment. 2. Campaign effectiveness. 3. Social media growth. 4. Quality of marketing materials. 5. Market share in professional banking education. 6. Successful execution of BTL activities, seminars, and events.Job tags
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