Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
Suggest a strategic digital approach to the client basis audience, category, competition, and learnings to ensure successful outcomes
Guide the team and provide direction on campaign planning, implementation and delivery
Guide the team on improving brand visibility and reach through SMM and SEO
Handle client queries and proactively address ad hoc requests related to digital media plan implementation
Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
Act as the Brand manager and Conduct regular reviews and share reports with the management on ongoing campaigns as well as post campaign analysis
Work on integrated pitches through cross functional teamwork and collaboration
Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns
Stay abreast with latest developments and best practices in the area of digital media communication
Qualifications:
4 to 5 years of experience is required with at least 3 years of PPC experience
Excellent Written and Verbal Communication Skills
Presentation Skills
Eye for Detail and Accuracy
Should have great client, team and crisis management skills
Should be experienced in using tools such as Similarweb, Uber Suggest etc.
