Allied Worldwide
Location
Bangalore | India
Job description
Market Research Analyst:
Job Summary: We are looking for an experienced Senior Market Research Analyst with a global focus on IT Services. The ideal candidate will be responsible for leading and conducting market research initiatives to provide in-depth insights into industry trends, competitive intelligence, and customer behavior on a global scale. Key Responsibilities: Conduct comprehensive market research to identify opportunities, threats, and key trends in the IT services sector. Analyze competitor activities, pricing strategies, and market positioning. Collaborate with cross-functional teams to integrate customer insights into product/service development and marketing strategies. Provide regular updates on market dynamics and their potential impact on business strategies. Utilize various research methodologies to collect and analyse data. Prepare reports and presentations summarizing research findings and actionable recommendations. Qualifications: Bachelor’s degree in business, Marketing, or a related field. Master's degree is a plus. Proven experience in market research, preferably in the IT services sector. Strong analytical skills with the ability to translate data into actionable insights. Excellent communication and presentation skills. Ability to work collaboratively in a fast-paced environment. Conducting competitor research Working on Lead profiling Data Management on CRM Setting up Customer feedback channels Compilation of Customer success stories Involvement in all BTL activitiesJob tags
Salary
