Step1 Advertising
Location
Gurgaon | India
Job description
What’s up? We’re Step1!
We are the natural progression for a team steeped in the art of creative communications that thrived throughout the ‘ascent of digital’. Technological prowess along with its creative applications is at the heart of what we do. And what we do leaves a heartfelt impact on the millions of people we reach out to on a daily basis. Culture is our key and Empathy is how we build it. We are a bunch of fun people from different spheres of life that come with their quirks and expertise, making the experience immersive and ensuring that there is always something new to work on Roles and Responsibilities ● I nterpret creative briefs and translate them into visually compelling static and video concepts and designs. ● Collaborate with copywriters to develop integrated creative ideas that align with the client's objectives, and present ideas and concepts to colleagues and clients in a captivating and engaging manner. ● Ensure the quality and consistency of design deliverables, maintaining high standards throughout the creative process. ● Engage with colleagues and clients, utilizing your human empathy and intelligence to understand and address their needs. ● Conceptualize and execute visuals based on requirements – statics, videos, shoot, and use of AI. ● Create visually stunning and impactful designs that evoke emotional connections and resonate with the target audience. ● Work with copywriters and creative supervisors to produce a final design in the defined period. ● Ensure final graphics and layouts are visually appealing and on-brand. ● Forecast design needs and keep abreast with the industry trends. ● Edit raw video footage where necessary, add special effects to enhance the graphics , and select and edit video tracks for the animation. ● Edit artwork illustrations and infographics used in the animation. Desired skills and experience ● Qualifications: Bachelor’s or Diploma relating to graphics design, fine arts, marketing, media, or other related courses ● Proven experience as an Art Director or similar role, showcasing a portfolio of outstanding design work ● Proficiency in design software and AI tools such as Adobe Creative Suite, and Midjourney ● Strong passion for creativity, shoot content, and a genuine love for clever and beautiful creative work ● Ability to think creatively and come up with innovative ideas that surpass machine-generated designs ● Solid understanding of creative concepts and proficiency in digital production ● Strong visual conceptualization skills with the ability to translate ideas into impactful advertising content ● Sound knowledge of digital production processes and experience in through-the-line conceptualization Job Description- Senior Art Director ● Ability to thrive in a fast-paced, high-pressure environment and manage multiple projects simultaneously ● 3-4 years of prior experience in Art Director role at an advertising agency or digital marketing agency is a must ● Experience in working on brands across automobile, FGCG & lifestyle clients would be preferred ● Awareness of trends and developments in design, AI, videos, materials, techniques, and technology ● Application of consumer trends and cultural insights in the creative process ● Excellent project management skills, ensuring efficient execution and delivery of projects What you should know about Step1 Quirky and insane people who get excited about solving problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun! Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully, that, and the opportunity to collaborate with the talented and enthusiastic crew, and work with big brands excites you, as it does us. We can’t wait to meet you. Qualified candidates must present an online portfolio that demonstrates key skills about composition, understanding of design elements, and color theory If you’re interested or know someone who may be ideal for this role, get in touch at [email protected]Job tags
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