Channel Relationship Manager Trade
Location
Maihar | India
Job description
Accountability Supporting Actions
Achievement of Sales Target To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory .
- Sales planning by dealer and retailer - product-wise, month wise, bucket wise and ensuring desired counter share and market share
- Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value
- Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach
- Process & monitor daily sales and coordination with TSM / Regional logistics for supply
2. Business Development Channel Management & Development of New Business/New Geographies
- Identification of new business opportunities in territory/new geographies catering to institutional customers and creating on-going engagements
- Expansion of market network in accordance with CEMTRAC DPI's through appointment of new dealers and attachment of new retailers
- Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis
- Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer
- Propose, implement and improvise rural marketing activities effectiveness whereever applicable
- Identify prospective Branded Channel partners and drive cement sales in these counters.
UGAHI, Collection & Credit Control To regularly monitor & control timely
collections to keep receivables as per the norm
- Ensure timely collection as per the terms and order execution as per the approved credit limits
- Constantly monitor dealer's credit worthiness and alert management in case of any adverse developments
- Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place
- Tracking Dealers Credit Exposure with the Trade
Customer Service To provide meaningful customer experiences to the product and services of the company
- Adhering to quick response time in complaint management
- Ensuring continuous monitoring of deliveries with coordination of execution owners
- Continuously driving various customer loyalty programs and build differentiation with the competitors
- Meeting and surpassing the channel partner requirements for increase in customer satisfaction
- Ensuring high visibility in merchandising, outdoor media and other advertisements for driving positive brand equity index
- Creating awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for Dealers, Retailers and End Customers
- Effective utilization of Sales & Order Planning, Customer Order Fulfillment for timely receipt of material at customers end
- To co-ordinate with customer service centers and ensure higher Customer Satisfaction Index
Reporting & Market feedback Collect and provide information on market trend, competitors' price and activities to help management take appropriate action and to ensure System Confirmation/Perfection complying all Internal Controls.
- Make available the information on competitors' promotion & pricing activities to TSM
- Closely interact with dealers / retailers / stockiest to get the first hand market feedback & communicating the same to TSM to enable prompt decision making on market intelligence
- Ensuring timely submission of various reports on periodic basis
Job tags
Salary