Divo
Location
Chennai | India
Job description
A Concept Copywriter is a creative professional specialized in crafting compelling narratives, persuasive messages, and innovative ideas that engage audiences and drive brand awareness, loyalty, and action. This role blends strategic thinking with creative writing, requiring a deep understanding of the brand's voice, target audience, and marketing objectives. Here is a job description template for a Concept Copywriter:
Department: Creative / Marketing Reports To: Creative Director / Head of Content Job Overview: The Concept Copywriter will be responsible for developing and executing creative concepts and copy for various marketing channels, including digital, print, social media, and broadcast. This role demands a high level of creativity, attention to detail, and the ability to work under tight deadlines. The ideal candidate will have a passion for storytelling, a knack for identifying consumer insights, and the skill to craft messages that resonate with diverse audiences. Responsibilities and Duties: - Collaborate with the creative team to brainstorm and conceptualize innovative advertising campaigns and marketing strategies. - Write and edit clear, persuasive, original copy for various mediums, including websites, email campaigns, social media, print ads, and video scripts. - Translate marketing objectives into compelling narratives that effectively convey the brand's message and values. - Conduct research to understand the target audience's preferences, motivations, and behaviors, and use this insight to inform copy direction. - Work closely with designers, strategists, and account managers to ensure that creative concepts are executed within the parameters of the project brief and align with brand standards. - Present ideas and drafts to stakeholders, incorporating feedback to refine and improve the copy. - Stay up-to-date with trends in copywriting, advertising, and relevant industries to ensure copy remains fresh, innovative, and relevant. - Ensure all copy is proofread and free of errors before publication. - Manage multiple projects simultaneously, prioritizing tasks to meet deadlines and budget requirements. Qualifications: - Bachelor's degree in Advertising, Communications, English, Journalism, or a related field. - Proven experience as a Copywriter or Concept Copywriter, with a strong portfolio showcasing a variety of writing styles and creative campaigns. - Exceptional writing, editing, and proofreading skills, with a keen eye for detail. - Strong creative thinking abilities and a willingness to push boundaries and explore new ideas. - Excellent research and analytical skills to gather insights and understand market trends. - Ability to work effectively in a team environment and communicate ideas clearly. - Proficiency in Microsoft Office and familiarity with content management systems and design software. - Ability to work under pressure and meet tight deadlines without compromising on quality. Working Conditions: - This role typically operates in a fast-paced office environment, with the option for remote work as determined by company policy. - Standard working hours with occasional overtime to meet project deadlines. Physical Requirements: - Primarily a desk-based role; however, some travel may be required for client meetings, photoshoots, or industry events.Job tags
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