Mirchi
Location
Coimbatore | India
Job description
KEY RESPONSIBITILES: Manage the sound-scape of the station through appropriate creative and marketing interventions to Increase or Maintain the listenership Acts as an interface between Programming & sales team, thereby supporting the sales team by providing creative inputs in order to increase the overall ad spends by clients Build brand Mirchi by ideating fresh programming initiatives on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level Invest time in local RJs to grow & develop them as local celebrities Through strong networking, must focus on identifying the best of local talent and ensure to bring the creative minds from the market on board with Mirchi Build radio as a category for both listeners & advertisers People Management Identifying the right talent and investing time in developing them by frequent feedback on their performance Monitor, Coach and mentor team members on a regular basis Development of Jocks as per guidelines Must have an eye to spot the local talent to fill up vacancies locally
TECHNICAL SKILLS & QUALIFICATION REQUIRED : Graduation / Post Graduation (Any specialisation) with 8 -12 years of relevant experience Experience in digital content conceptualisation Strong branding focus Must be well-read in variety of areas and must keep up with the latest events in the city / cluster / country Must know to read, write & speak Tamil PERSONAL ATTRIBUTES: Excellent communication skills Good interpersonal skills People managementJob tags
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