Location
Indore | India
Job description
- Execute business plans to meet or exceed our financial objectives
- Develop collaborative partnerships platforms with our growers/channel
- Develop productive working relationships with key customer contacts in a positive way.
- Leverage customer insights and partnering with customers to input into the development of a joint business plan.
Accountabilities
Business accountabilities
Field Marketing Manager will be responsible for
- Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
- Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.
- Drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing in assigned BM area
- Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of A&P and MDO budgets & quick awareness to conversion journey for NPIs & Core Brands.
- Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)
- Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.
- Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
- Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.
- Ensure creation of robust MLP by TMs & support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans & SoW.
- Drive Retailer Reach & SoW thru NPI & Core Brands value proposition thru & Retailer Loyalty Program Sumridhi in assigned BM area.
Knowledge, experience & capabilities
Critical knowledge
- Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
- Understanding of Agri and Rural Marketing concepts and methods
- Understanding of grower/retailer behaviours
- Understanding of the digital systems required to implement the Campaign initiatives
- Understanding of the xl/other tools to help in analysis.
- Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives
Critical experience
- Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)
- Experience of managing the Campaigns & BTL touchpoints, launch of NPIs with Retailers /growers.
- Proven influencing skills.
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
- Coordination with TMs & BM & other Sales team members within a particular division
- Influencing capability at Divisional level
- Handling pressure of multiple stakeholders
- Right attitude & go getter approach
- Proactive approach
Critical leadership capabilities.
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Critical success factors & key challenges (KPIs)
- BM area Campaign & NPI initiatives aligned to organisational objectives
- Achievement of Campaign objectives of Speciality Portfolio in assigned BM area
- Success of Campaign initiatives across NPI & Core Brands in assigned BM area
- Increase SoW with growers/retailers with Campaign initiatives in assigned BM area
- Create Brand Promoters for NPIs & Core Brands in assigned BM area
- Feedback of the stakeholders in assigned BM area.
Job tags
Salary
