Analyst, Retail Marketing

Location

Kolkatta | India

Job description

The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.

This role in summary

Work closely with the RRMM, Director Retail Marketing and external stakeholders to improve the overall sellout of Whirlpool products through RE management, Trade marketing activities including visibility and activations

Your responsibilities will include

• Manage retail and trade marketing function for the assigned geography
  
• Manage a workforce of Retail Executives with ownership of product sell-out and productivity
  
• Manage external vendors to coordinate all trade marketing activities
  
• Analyse the sell-out data and ideate new ways to improve sell-out
  
• Gather market intelligence and provide insights to sales and marketing team to imrpove sell-out
  
• Ensure visual merchandising coverage in the assigned geography
• Coordination with the sales and category teams to ensure product availability at the shop floor
  
• Manage the training of Retail Executives through route trainer and Regional Trainers

Minimum requirements

Education Qualification: MBA in Sales/Marketing

Experience: Minimum 4 years in Trade marketing/Sales

Preferred skills and experiences

Data Analytics
Problem solving and decision making
Negotiation skills
Stakeholder Management

Job tags

Salary