Performance Marketing Specialist

Location

Bangalore | India

Job description

Looking for an opportunity to change the world Want a chance to make an impact on millions of young adults in India first, and then the world

Come join our exciting startup in the Footwear industry - one that is making world-class sustainable and accessible footwear to enable play, while doing our best for our planet. This leading edge, science driven, 'Made in India' product is getting rated as one of the most sustainable shoes in the world. Plaeto is a creation of some of the best innovators and designers in the world along with industry veterans from India and the US, with experience in top brands of the world. The company is funded by marquee investors from the US and India. We are also partnering with industry leading companies in this venture.

If you are keen on joining our unique Purpose driven early stage team that is creating an innovative and disruptive company, reach out to us. Guaranteed, it will be a fun ride.

What will you be doing

Campaign Management :

• Plan, execute, and optimize digital marketing campaigns across various platforms, such as Google Ads, Meta Ads, Amazon Ads, Flipkart Ads etc
• Develop and manage paid search, display other performance-based marketing initiatives.

Data Analysis :

• Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, ROI, and customer acquisition costs.
• Use data-driven insights to adjust strategies, allocate budgets effectively, and improve campaign performance on a daily basis.

Keyword and Audience Research :

• Conduct thorough keyword research and competitive analysis to inform campaign targeting and content strategies.
• Define and target specific audience segments to maximize the impact of marketing efforts.

Ad Creative and Landing Page Optimization:

• Collaborate with creative and content teams to develop compelling ad creatives and landing page experiences.
• Continuously A/B test ad copy, visuals, and landing page elements to improve conversion rates.

Budget Management :

• Manage advertising budgets, ensuring efficient allocation across channels and product groups and monitoring of spends to achieve the best possible results.

SEO and SEM Integration :

• Integrate performance marketing efforts with search engine optimization (SEO) and search engine marketing (SEM) strategies to create a holistic approach to online visibility.

Reporting and Reporting Tools :

• Prepare regular reports and presentations that highlight campaign performance, key insights, and recommended actions.
• Utilize analytics tools, such as Google Analytics and marketing automation platforms, to track and assess results.

Testing and Experimentation :

• Stay updated on industry best practices and emerging trends, and implement innovative strategies to improve performance continually.

Qualifications -

• Bachelor's / Master's degree in marketing, Business, or a related field.
• D2C experience is a must
• Proven experience in performance marketing, including managing paid advertising campaigns for Ecommerce brands. 
• Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, Amazon Ads and others.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and project management skills.
• Experience with SEO and SEM strategies is a plus.
• Knowledge of marketing analytics tools, such as Google Analytics or similar platforms.
• Certification in relevant advertising platforms is preferred

Location: Bangalore, Work From Office (5 days)

Compensation: Competitive Salary + Stock Options

Job tags

Salary