HuQuo Consulting Pvt. Ltd.
Location
Bangalore | India
Job description
Job Description : ML, Logical Regression, Random forest, Python & SQLMarketing Analyst Job Responsibilities :Provides actionable overall market and customer insights to address key strategic questions.Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data. (ref:hirist.tech)
Job tags
Salary
