logo

JobNob

Your Career. Our Passion.

Assistant Manager - Consumer Engagement


Tata Group


Location

Mumbai | India


Job description

Job Description

A Position Overview

Position Title

Assistant Manager/Manager - Consumer Engagement

Department

Marketing

Level / Band

Assistant Manager/Manager

B Organizational Relationships

Reports to Direct

Sr. Mgr./AVP - Consumer Engagement & Research

Matrix

Chief Marketing Officer

Supervises

None

C Job Dimensions

Geographic Area Covered

All India

Stakeholders Internal

Yes

External

Yes

D Key Result Areas

. Development and creation of consumer communication with a good understanding of copy writing and creative

. Proofread and draft copy for customer service communications

. Collaborate with Design Agencies to generate new ideas and strategies on an ongoing basis.

. Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction.

. Liaise with Operations team members to identify areas of engagement and communication where they would like support and act on requests.

. Track engagement KPIs on a regular basis, ensuring continual improvement.

. Segment customer data and decide campaigns for targeted base as per customer's need.

E Skills Required

. Ability to understand consumer perspective and use feedback to design comms

Technical skills


Job tags



Salary

All rights reserved