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Location

Mumbai | India

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Job description

Job Description

A Position Overview

Position Title

Assistant Manager/Manager - Consumer Engagement

Department

Marketing

Level / Band

Assistant Manager/Manager

B Organizational Relationships

Reports to Direct

Sr. Mgr./AVP - Consumer Engagement & Research

Matrix

Chief Marketing Officer

Supervises

None

C Job Dimensions

Geographic Area Covered

All India

Stakeholders Internal

Yes

External

Yes

D Key Result Areas

. Development and creation of consumer communication with a good understanding of copy writing and creative

. Proofread and draft copy for customer service communications

. Collaborate with Design Agencies to generate new ideas and strategies on an ongoing basis.

. Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction.

. Liaise with Operations team members to identify areas of engagement and communication where they would like support and act on requests.

. Track engagement KPIs on a regular basis, ensuring continual improvement.

. Segment customer data and decide campaigns for targeted base as per customer's need.

E Skills Required

• Marketing professional 2 to 3 years of relevant experience

• Must be a confident communicator and presenter with outstanding written and verbal communication skills including ability to develop clear key messages
• Writing, editing, proofreading skills with sense of layout and design, including ability to present concepts verbally
• Project management and time management skills
• Strong knowledge and understanding of current trends in digital media/social media
• Self-motivated with a positive and professional approach to management
• Strong knowledge of communication practices and techniques.

• Ability to build successful relationships at all levels
• Proactive, with ability to work on own initiative

• Ability to work on defined deadlines and prioritize workload

• Ability to analyze data to provide management reports

. Ability to understand consumer perspective and use feedback to design comms

Technical skills

• Understanding of campaign management tools

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Job tags

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Salary