Napses Technologies Pvt Ltd
Location
Bangalore | India
Job description
- We are seeking a dynamic and motivated Marketing Research Analyst to join our growing marketing team. As a Marketing Research Analyst, you will play a crucial role in supporting business development efforts through comprehensive market research, both primary and secondary. The ideal candidate should possess strong analytical skills, a keen eye for detail, and the ability to turn data into actionable insights.
Responsibilities : - Conduct primary and secondary market research to gather relevant data and insights. - Analyse industry trends, competitor strategies, and customer behaviour to identify opportunities and threats - Design and implement surveys, interviews, and other data collection methods to gather information. - Utilise statistical techniques and tools to analyse data, draw meaningful conclusions, and provide actionable recommendations. - Work closely with the business development team to identify potential markets and customers. - Provide market intelligence to support the development of effective marketing strategies. - Monitor and analyse competitor activities, product offerings, and positioning in the market. - Develop insights to help the company stay competitive and differentiate itself in the market. - Prepare detailed reports and presentations summarising research findings, trends, and recommendations. - Communicate insights in a clear and compelling manner to both internal and external stakeholders. - Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment on research objectives and findings. - Stay updated on industry trends, market dynamics, and emerging technologies to enhance research methodologies and processes. Qualifications : - Bachelor's degree in Marketing, Business, Economics, or a related field. - 0.6 years to 1 year of experience - Strong analytical and quantitative skills with proficiency in data analysis tools. - Excellent communication skills, both written and verbal. - Detail-oriented with the ability to manage multiple tasks and meet deadlines. - Familiarity with market research methodologies and tools. - Knowledge of basic statistical concepts and their application in business research. - This role offers an exciting opportunity for a marketing fresher to contribute to the growth of the company by providing valuable insights and supporting strategic decision-makingJob tags
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