Bizaccenknnect
Location
Coimbatore | India
Job description
Title - Marketing Head
Experience - Minimum 10-12 years of experience in Pure marketing (No Sales), PAN Indian Product launch, Marketing Campaigns, PR, Crafting Marketing & Brand strategies, Coordinating with Sales team.
Candidate should be from Machinery/Equipment Industry.
Location- Coimbatore, Tamil Nadu.
Onsite Role /No remote
Master's in business administration (Marketing), or a related field from reputed Institutions like IIM, IIT, ISB, NIT, BITS, Symbiosis, XLRI, Great Lakes Etc.
Languages known: Hindi, English
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Key Responsibilities:
Developing Marketing Strategy: Create a comprehensive marketing strategy aligned with the overall business goals. Conduct market research to identify target audiences, competitors, and industry trends. Define unique value propositions and positioning for the startup's products or services.
Brand Management : Build and manage the startup's brand identity, ensuring consistency across all marketing channels. Develop and implement branding guidelines to maintain a cohesive brand image. Monitor brand sentiment and adjust strategies accordingly.
Digital Marketing: Oversee the development and execution of digital marketing campaigns, including social media, email marketing, content marketing, and SEO. Analyze key performance indicators (KPIs) to measure the success of digital marketing efforts. Stay updated on digital marketing trends and technologies.
Content Strategy: Develop a content strategy that aligns with the brand and resonates with the target audience. Create and manage the production of high-quality content for various channels, including blogs, videos, and social media.
Lead Generation and Conversion : Implement strategies to generate leads and drive customer acquisition. Work closely with sales teams to ensure effective lead handoff and conversion. Optimize conversion funnels and customer journeys for maximum efficiency.
Public Relations: Build and maintain relationships with media outlets, influencers, and industry stakeholders. Coordinate public relations efforts to generate positive media coverage. Handle crisis communications effectively.Â
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Note - Candidate should have experience with startup companies and good in making business plans.
Interested and Relevant candidate can share their resume on [HIDDEN TEXT]Â Â
and contact on 8527560382
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