As a Performance Marketing Specialist at Levain, you will play a pivotal role in shaping our B2B marketing strategies
You will drive the distribution efforts of Levain, with core focus on strategic planning, sales alignment and the creation/execution of campaigns that effectively reach and resonate with businesses in the crypto, fintech, and digital asset sectors
Key Responsibilities:
Strategic Campaign Execution: Develop and manage marketing campaigns tailored to businesses in the crypto and fintech sectors. Emphasis on understanding and addressing the unique needs of these markets.
Innovative Distribution Channels: Identify and utilize new and effective methods/channels for reaching this particular B2B audience involved in crypto and related technologies.
Data-Driven Marketing: Leverage analytics to refine campaign strategies, ensuring alignment with the evolving needs of the blockchain and crypto business community.
Budget Optimization: Efficiently manage budgets, focusing on maximizing ROI within the B2B sector, especially under resource constraints.
Cross-Functional Collaboration: Work closely with product development, engineering, and sales teams to ensure a cohesive and integrated marketing approach that aligns with Levain Tech s offerings and market position.
Sales Alignment: Lead generation, tracking and management as well as stage-specific nurture campaigns for prospects.
Desired Expertise:
Proven track record in B2B marketing, preferably within the crypto/blockchain/Web3 space.
Strong understanding of the crypto ecosystem and its impact on various business sectors.
Ability to navigate and innovate in a rapidly evolving tech landscape.
Ideal Candidate Profile:
A hands-on, proactive approach to marketing execution.
Creative and strategic thinking, with a knack for identifying unique B2B opportunities.
Excellent analytical and communication skills.
Eager to join and grow with a leading company in the crypto technology sector.
Deep understanding/willingness to learn about our technology, or, the ability to demonstrate previous learning capabilities.
What We Offer:
The opportunity to work at the cutting edge of blockchain and crypto technology.
A vibrant, inclusive, and growth-oriented work environment.
Significant potential for personal and professional development.
A key role in a company that s driving innovation in the decentralized economy
