Digital Marketing Manager

Location

Noida | India

Job description

Job description: Urgent Hiring of Digital Marketing Manager at Noida Location:

Roles and Responsibilities

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and Google, Instagram, Facebook display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign's overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.
• Additional Knowledge Requirement of:- Keyword research for SEO
• Semantic grouping of keywords
• Maintenance of the HopeQure Website pages using CMS.
• Report on overall SEO Health
• Coordinate with teams for content and product description
• Collect and analyse web metrics like total indexed pages, average position of KWs, website errors & KWs CTR
• Creation of new pages of the website using CMS.
• Search engine friendly design and development
• Website architecture & Internal linking optimization
• New page themes ideas.
• Backling research and generation
• URL Optimization
• Meta & Heading tags creation
• Website content optimization
• Page speed &Image optimization
• Manage XML sitemap & robots.txt
• Resolve mobile usability issue
• Improve page load speed on Mobile device
• Identifying Prospects
• Content & design ideas
• Content strategy creation, execution & reports.
• Blog marketing for the website
• Guest Blogging & PR marketing
• Infographics ideas, creation and submission
• Hands-on experience on paid & free SEO as appropriate.
• Ranking Reports
• Web Traffic / Leads report
• Back links and referral domain report
• Page load speed & time spent on downloading
• Bounce rate and Conversion report
• Good excel & PPT knowledge

Desired Candidate Profile

• Digital Marketing Manager Requirements: Bachelor's degree in Engineering or Marketing or relevant field with knowledge of web design/ development.
• A minimum of 5 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Thought leader, self driven, team worker.
• Experience in the organic search space (min. 3 years).
• A strong understanding of basic and updated knowledge on SEO
• Familiar with Semrush, Ahrefs, Google tools and webmaster practices etc,
• A strong understanding of Mobile site & local business optimization.
• Strong understanding of search engine ranking factors.
• Experience in off page & content marketing (min. 4 years).
• Minimum 5 successful SEO projects will be an added advantage.
• Proficient in keyword research.
• Should have good knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture etc.
• Knowledge of responsive web design
• Reporting & tracking SEO performance on regular basis
• Should have good understanding of Google Keyword Planner, Google search console, Google Trends & Google Analytics
• Should have understanding of SEO tools like MOZ pro, screaming frog, SEM Rush, Ahref and other SEO tools.
• Ability & Willingness to Learn
• A positive attitude
• Able to read, analyse and interpret information effectively.
• Basic IT Skills & MS office
• Good verbal and written communication skills
• Content marketing

Employment Type: Full Time, Permanent

Key Skills: Content Marketing, SEO Projects, Web Technologies, SEO Content Management, Search Engine Optimization

For more information about us please visit

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