Marketing Manager - Drilling Fluid Chemicals
Location
Ahmedabad | India
Job description
Job Specification:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience in marketing within the oil and gas industry, specifically with drilling fluid chemicals.
- Strong analytical skills and ability to interpret market trends and data.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a cross-functional team environment.
- Results-oriented with a focus on achieving and exceeding targets.
Responsibilities
Market Analysis and Strategy:
- Conduct thorough market research to identify trends, opportunities, and challenges in the drilling fluid chemicals industry.
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Analyze competitor activities and market dynamics to position our products effectively.
Product Positioning and Branding:
- Define and communicate the unique value proposition of our drilling fluid chemicals.
- Collaborate with the product development team to ensure alignment between market needs and product offerings.
- Develop and maintain a strong brand presence in the industry.
Marketing Campaigns:
- Plan, execute, and optimize integrated marketing campaigns across various channels.
- Utilize digital marketing, traditional advertising, events, and other channels to generate leads and increase brand visibility.
- Monitor campaign performance and adjust strategies as needed.
Customer Engagement:
- Build and maintain strong relationships with key customers, industry influencers, and stakeholders.
- Gather customer feedback to enhance product offerings and improve customer satisfaction.
- Develop and implement customer retention strategies.
Sales Support:
- Collaborate with the sales team to create effective sales materials and tools.
- Provide sales training on product features, benefits, and competitive advantages.
- Support sales efforts through targeted marketing initiatives.
Qualifications
Skills:
- Strong analytical and strategic thinking skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market research and data analysis.
- Familiarity with digital marketing strategies and tools.
Industry Knowledge:
- In-depth knowledge of the drilling fluid chemicals industry.
- Familiarity with key competitors, market trends, and industry regulations.
Travel:
- Willingness to travel as needed for customer meetings, industry events, and other business-related activities.
Job tags
Salary