Marketing Manager - Drilling Fluid Chemicals

Location

Ahmedabad | India

Job description

Job Specification:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience in marketing within the oil and gas industry, specifically with drilling fluid chemicals.
• Strong analytical skills and ability to interpret market trends and data.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.
• Results-oriented with a focus on achieving and exceeding targets.

Responsibilities

Market Analysis and Strategy:

• Conduct thorough market research to identify trends, opportunities, and challenges in the drilling fluid chemicals industry.
• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Analyze competitor activities and market dynamics to position our products effectively.

Product Positioning and Branding:

• Define and communicate the unique value proposition of our drilling fluid chemicals.
• Collaborate with the product development team to ensure alignment between market needs and product offerings.
• Develop and maintain a strong brand presence in the industry.

Marketing Campaigns:

• Plan, execute, and optimize integrated marketing campaigns across various channels.
• Utilize digital marketing, traditional advertising, events, and other channels to generate leads and increase brand visibility.
• Monitor campaign performance and adjust strategies as needed.

Customer Engagement:

• Build and maintain strong relationships with key customers, industry influencers, and stakeholders.
• Gather customer feedback to enhance product offerings and improve customer satisfaction.
• Develop and implement customer retention strategies.

Sales Support:

• Collaborate with the sales team to create effective sales materials and tools.
• Provide sales training on product features, benefits, and competitive advantages.
• Support sales efforts through targeted marketing initiatives.

Qualifications

Skills:

• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research and data analysis.
• Familiarity with digital marketing strategies and tools.

Industry Knowledge:

• In-depth knowledge of the drilling fluid chemicals industry.
• Familiarity with key competitors, market trends, and industry regulations.

Travel:

• Willingness to travel as needed for customer meetings, industry events, and other business-related activities.

Job tags

Salary