infinity advertising services
Location
Faridabad | India
Job description
Job Title: Retail Sales Manager BTL Activities
Job Summary:
We are seeking a dynamic and resultsoriented Retail Sales Manager to lead our Below The Line (BTL) activities and drive sales initiatives for our retail business. The ideal candidate will have a proven track record in retail management a strong understanding of BTL strategies and the ability to lead a team to achieve sales targets.
Responsibilities:
- BTL Strategy Development:
- Develop and implement innovative Below The Line (BTL) strategies to enhance brand visibility and drive sales in retail outlets.
- Collaborate with crossfunctional teams to align BTL activities with overall marketing and sales objectives.
- Sales Team Leadership:
- Lead mentor and motivate the retail sales team to achieve and exceed sales targets.
- Provide training and guidance on effective BTL sales techniques to ensure consistent performance.
- Promotional Campaigns:
- Plan execute and evaluate BTL promotional campaigns to maximize customer engagement and conversion rates.
- Analyze campaign results and adjust strategies to optimize future initiatives.
- Merchandising and InStore Displays:
- Oversee the development and implementation of attractive instore displays and merchandising techniques to boost product visibility and sales.
- Collaborate with the marketing team to ensure alignment with overall brand messaging.
- Customer Relationship Management:
- Foster positive relationships with key retail partners and outlets to enhance product placement and visibility.
- Resolve any issues or concerns related to BTL activities in a timely and effective manner.
- Market Research:
- Conduct market research to stay informed about industry trends competitor activities and customer preferences.
- Use market insights to adjust BTL strategies and stay ahead in a competitive retail landscape.
Qualifications:
- Bachelors degree in Business Marketing or a related field.
- Proven experience in retail sales management with a focus on BTL activities.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make datadriven decisions.
- Creativity and innovation in developing effective BTL strategies.
- Ability to work in a fastpaced and dynamic environment.
merchandising,analytical skills,promotional campaigns,interpersonal skills,btl,retail,sales team leadership,market research,leadership,btl campaigns,btl strategy development,customer relationship management,communication,innovation,creativity,\"retail sales executive\",team management
Job tags
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