AssetPlus
Location
Chennai | India
Job description
In this role you will play a critical role in driving business growth through innovative marketing strategies and tactics. Focusing on activation, engagement, and retention, the Growth Marketer will collaborate with different departments to improve metrics & AUM growth.
Responsibilities: ● Design and implement comprehensive lifecycle marketing strategies to drive partner activation, engagement, retention, upsell, and advocacy. ● Develop targeted marketing campaigns based on customer behavior, preferences, and lifecycle stages. ● Analyse customer behaviour and usage pattern to identify opportunities, develop & maintain segments and implement targeted campaign for activation and cross-selling/up-selling. ● Conduct A/B testing and experiments to optimize activation and engagement metrics. ● Take-up digital initiatives & special projects to enhance metrics and support sales in activation, retention & AUM growth. ● Monitor and report on the effectiveness of growth marketing activities, making data-driven decisions to ensure ROI. ● Must own, monitor, and report on activation KPIs, providing insights and recommendations for improvement. Requirements: ●4+ years of experience in a growth marketing, lifecycle marketing, customer engagement, or a similar role. ● Strong analytical skills with experience in data analysis and customer segmentation. ● Proven track record of developing and implementing successful lifecycle marketing strategies. ● Excellent communication and collaboration skills, with the ability to work effectively across teams. ● Experience with marketing automation and CRM tools Join our dynamic team and play a pivotal role in our mission to drive exponential growth and innovation. If you are a results-oriented Growth Marketer with a proven track record of customer life cycle management, we want you to apply.Job tags
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