Location
Siliguri | India
Job description
About The Company
Teabox (a brand owned by Teaxpress Pvt. Ltd.) is on a mission to ensure that every cup of tea consumed in the world is fresh. That is why we have revolutionized how tea comes to you. We source directly from over 150 estates across India. The finest teas come to us often within a few hours of production. We use state-of-the-art dehumidifying and cold storage solutions that keep the freshness, aroma, and taste of the teas intact. To date, we have delivered over 5 Bn cups to 125+ countries.
Our vision is to build a home-grown premium tea brand from
'THE SOURCE' that not only takes Indian teas to global levels but also gives back to the region. Hence we are significantly operating and hiring in Siliguri.
About The Role As a Content Marketer at Teabox, you will be the architect of persuasive narratives that resonate with our audience, drive engagement by crafting high-quality, well-researched and captivating content that aligns with our brand voice and messaging. You will work closely with the marketing team to craft compelling content that not only informs and entertains but also sells our unique tea experience. Your role will be pivotal in understanding customer behaviour, employing first principles, and infusing a sales and marketing flair into your writing.
Key Responsibilities - Craft high-quality and well-researched content for various marketing channels like Paid Social, Email Campaigns, SMS Campaigns and Organic Social.
- Write persuasive and compelling content including - ad scripts, and landing page copies.
- Understand customer behaviour and psychology to create content that resonates with our target audience.
- Implement a first principle approach to ensure content aligns with brand values, and objectives, and resonates with the audience.
- Collaborate with the marketing team to contribute to content strategy and brainstorm ideas that drive sales and engagement.
- Utilize storytelling techniques to create content that captivates and connects with our audience.
- Edit and proofread content for accuracy, proper grammar, and adherence to brand guidelines.
- Stay abreast of emerging content trends and technologies to continuously enhance our content offerings.
- Participate in content planning and strategy meetings to align initiatives with overall marketing goals.
- Coordinate with design and multimedia teams to integrate visual elements into content for maximum impact.
Qualifications - Proven experience as a Content Marketer, Copywriter, or a similar role (Agency background would be a plus)
- Exceptional writing and editing skills with a strong focus on selling through words.
- In-depth understanding of customer behavior, psychology, and a first principle approach.
- Experience in writing copies for ad scripts, email campaigns, landing pages, meta ad headlines, and other marketing collaterals.
- Strong storytelling skills to create engaging narratives that drive brand affinity.
- Excellent organizational and time-management skills to handle multiple projects simultaneously.
- Outstanding communication and collaboration skills to work effectively within a team.
- A degree in Marketing, Advertising, English, or a related field is a plus.
What Will Get You Brownie Points Past experience as a content marketer, copywriter, or a similar role in a performance marketing (or marketing) agency or a high growth stage startup.
Salary amp; other benefits: We provide competitive salaries along with working laptops/ desktops, and other equipment as per your role's requirement.
Join us if you're not just looking for any other job but rather a mission, fuelled by pure passion and commitment.
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