VP Growth (Marketing) | An exciting health-tech startup

Location

Mumbai | India

Job description

• Opportunity to lead the entire growth marketing function of the firm
• Work directly with the Founder on all strategic priorities to scale the business

Job Description

• Acquire 1 million customers over 5 years

1. Acquire 5 lakh customers online using doctor consultation on video conference
2. Setup citywise regional language ads campaigns in Meta & Google platform

• Meet ACOS & ROAS goals to achieve EBITDA margin of 25% by the end of year two

1. Develop an online marketing playbook to maximize RoI and predictable sales
2. Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu
3. Optimize CTR, CPC and website conversion

• Liaison with cross functional teams & agencies to create regional content

1. Conceptualize creative content to increase brand love & sales
2. Retain 1 million using drip marketing via WhatsApp, SMS

• Deliver monthly sales forecast reports that are 90% accurate

• Develop a result-oriented team of marketers to create a new business category in India

The Successful Applicant

• 14+ years track record in brand building and performance marketing
• Candidates with experience in LeadGen, D2C, Ed-Tech, exclusive business outlets (EBO) preferred
• Master in performance marketing and dangerously hands-on with Google especially YouTube,Meta platform
• Personality traits - Obsessive go-getter, analytical, micro-manager and tirelessly run AB tests
• Has the knack to work directly with founders & investors with high sense of ownership
• Ability to undertake PnL accountability. Thrives in an ambiguous business environment

What's on Offer

• • Opportunity to be lead the entire growth marketing function of the firm
  • Work directly with the Founder on all strategic priorities to scale the business

Job tags

Salary