Appy Pie
Location
Noida | India
Job description
As a PR Executive, you will work to shape and maintain the public image of the company. Your responsibilities involve developing, implementing, and managing PR strategies, effectively communicating and promoting the organization's brand, products, or services to the public, media, and stakeholders.
Key Responsibilities:
1. Media and Publishing House Networking: Establish and nurture relationships with key contacts in media houses, publishing firms, and relevant industry influencers to foster partnerships and secure beneficial collaborations. Leverage these connections to pitch stories, secure feature opportunities, and negotiate partnerships that positively impact the company's PR objectives.
2. Develop PR Strategies: Create comprehensive PR plans aligned with the company's objectives to enhance brand visibility and reputation.
3. Media Relations: Build and maintain strong relationships with media representatives, journalists, and influencers. Pitch story ideas, press releases, and arrange interviews to secure media coverage.
4. Content Creation: Write compelling press releases, articles, and other communication materials. Develop engaging content for various platforms, including websites, social media, and newsletters.
5. Crisis Management: Monitor media coverage and respond to inquiries promptly. Implement crisis communication strategies when necessary to manage and mitigate negative publicity or crises effectively.
6. Event Management: Plan and execute PR events, conferences, product launches, or press briefings. Coordinate logistics, manage media attendance, and ensure events align with PR goals.
7. Digital PR and Social Media: Utilize digital platforms and social media channels effectively to amplify PR efforts. Monitor online conversations, engage with audiences, and manage online reputation.
8. Collaboration: Work closely with marketing, advertising, and internal departments to ensure cohesive messaging and integrated PR campaigns.
9. Analytics and Reporting: Measure and analyze the effectiveness of PR campaigns using metrics and tools. Prepare regular reports on PR activities and their impact on brand awareness and perception.
Requirements:
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Proven experience (1 year) in a PR role or similar position, preferably within the relevant industry.
• Exceptional written and verbal communication skills.
• Strong media relations and networking abilities.
• Ability to work well under pressure, manage multiple projects simultaneously, and meet deadlines.
• Proficiency in PR software, media monitoring tools, and social media platforms.
• Creative thinking and problem-solving skills.
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