Digital Marketing Associate
DMI (Digital Management, LLC)
Location
Pune | India
Job description
DMI is a leading global provider of digital services working at the intersection of public and private sectors. With broad capabilities across IT managed services, cybersecurity, cloud migration and application development, DMI provides on-site and remote support to clients within governments, healthcare, financial services, transportation, manufacturing, and other critical infrastructure sectors. DMI has grown to over 2,100+ employees globally and has been continually recognized as a Top Workplace in both regional and national categories.
About The Opportunity DMI, LLC is seeking a
Digital Marketing Associate to join our Marketing team.
Duties And Responsibilities - Web & AnalyticsProactively monitor performance and engagement across the corporate website and web assets.
- Implement goals and conversion tracking using systems like Google Analytics 4 and Google Tag Manager.
- Leverage HubSpot for setting up and managing web assets, user activity, and reporting.
- Search Engine Optimization (SEO)
- Implement on-page and off-page SEO strategies to improve organic search rankings for targeted keywords and markets.
- Proactively conduct SEO audits and marketing research for optimization opportunities.
- Collaborate with content and sales teams to build SEO-friendly content assets.
- Pay-Per-Click (PPC) Advertising
- Set up and manage Google Ads and LinkedIn Ads marketing campaigns.
- Conduct keyword research and analysis for effective targeting and optimal impact.
- Work with internal teams to build compelling ads and effective workflows.
- Continuously monitor PPC campaign performance and adjust strategies for maximum ROI.
- Website & CMS
- Manage content and functional updates for the corporate website and WordPress CMS backend.
- Manage content, assets and workflows on HubSpot CRM.
- Collaborate with the web and design teams, and agency partners to ensure seamless functioning and updates to the website.
- Collaboration
- Work closely with marketing and organizational leadership for setting goals and program expectations.
- Regularly collaborate with internal teams and agency partners for planning, implementation, and reporting.
- Support cross-functional projects, as required.
- Measurement & Reporting
- Adopt a data-driven approach to collate data from multiple sources and proactively analyze web, SEO & PPC performance.
- As required, liaise with web, social and sales teams, as well as agency partners to analyze the broader asset/campaign performance and user engagement.
- Regularly report on ROI of analytics, SEO & PPC against standard KPIs, along with critical business insights and recommendations for improvement.
Qualifications Education and Years of Experience: - Bachelor's degree
- Minimum of 5 years of experience in digital marketing with proven performance (Exceptional candidates with less experience will be considered).
- Desirable: Certifications in web technologies, digital marketing platforms, and marketing and communications.
Required And Desired Skills - Proficiency in web and marketing analytics tools like Google Analytics 4, Google Tag Manager, and HubSpot.
- Demonstrable experience in digital marketing tactics like SEO (on-page and off-page), content marketing, etc.
- Strong experience in driving paid search and paid social campaigns (Google Ads, LinkedIn Ads, etc.) with demonstrated ROI.
- Working knowledge of managing CMS platforms like WordPress.
- Excellent analytical skills with a data-driven mindset; ability to think out of the box and come up with creative solutions for day-to-day problems.
- Familiarity with sales intelligence tools like ZoomInfo, Sales Navigator, and CallRail is an advantage.
- Experience with social media marketing and email marketing is desirable.
- Knowledge of multimedia and web technologies (Adobe Creative Cloud, HTML/CSS, etc.) is a plus.
- Strong communication and collaboration skills with attention to detail.
- Ability to adapt to a fast-paced, dynamic work environment, with the agility to contribute individually as well as a team player simultaneously.
- The passion to constantly upskill and staying updated with trends and best practices within the technology markets.
Additional Requirements: A candidate located in and around Pune city is preferable to comply with a hybrid work schedule.
Physical Requirements: No Physical requirement needed for this position.
Location: Pune, India
Working at DMI Benefits DMI is a diverse, prosperous, and rewarding place to work. Being part of the DMI family means we care about your wellbeing. We offer a variety of perks and benefits that help meet various interests and needs, while still having the opportunity to work directly with several of our award-winning, Fortune 1000 clients. The following categories make up your DMI wellbeing:
- Convenience/Concierge - Virtual visits through health insurance, pet insurance, commuter benefits, discount tickets for movies, travel, and many other items to provide convenience.
- Development – Annual performance management, continuing education, and tuition assistance, internal job opportunities along with career enrichment and advancement to help each employee with their professional and personal development.
- Financial – Generous 401k matches both pre-tax and post-tax (ROTH) contributions along with financial wellness education, EAP, Life Insurance and Disability help provide financial stability for each DMI employee.
- Recognition – Great achievements do not go unnoticed by DMI through Annual Awards ceremony, service anniversaries, peer-to-peer acknowledgment, employee referral bonuses.
- Wellness – Healthcare benefits, Wellness programs, Flu Shots, Biometric screenings, and several other wellness options.
Employees are valued for their talents and contributions. We all take pride in helping our customers achieve their goals, which in turn contributes to the overall success of the company. The company does and will take affirmative action to employ and advance in employment individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination based on their physical or mental disability or veteran status. DMI is an Equal Opportunity Employer Minority/Female/Veterans/Disability. DMI maintains a drug-free workplace.
***************** No Agencies Please *****************
Applicants selected may be subject to a government security investigation and must meet eligibility requirements for access to classified information. US citizenship may be required for some positions.
Job ID: 2024-26233
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