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Digital Marketing Specialist


HRvisory


Location

Noida | India


Job description

Job Title: Digital Marketing Specialist

Location: Noida

Company: Unlock.fit

More details about company: and

About Employer - Unlock.fit utilizes the latest DNA testing technology to create personalized nutrition and training plans for our clients. The cutting-edge approach allows them to provide tailor-made solutions that are uniquely designed to fit each individual's genetic profile. As a trusted partner to organizations and corporations, it is dedicated to helping them achieve optimal wellness for their employees. By leveraging the power of genetics and science, we aim to enhance the health and performance of individuals and teams, delivering measurable results and improved quality of life.

The team has over a decade of experience leveraging the power of genetics to enhance the fitness and performance of some of the world's top athletes. The Company specializes in genetic research and use cutting-edge science to provide customized solutions to the clients from the sports, entertainment, and corporate industries. Its deep understanding of genetics has helped us uncover the secrets to optimizing performance and achieving breakthrough results for our clients.

Have some of the trusted clients: BCCI, JCB, EDF, Tata Communications, Bollywood stars, National & International athletes.

Job Description

Job Summary - Unlock.fit is seeking a skilled Digital Marketing Expert with a strong focus on SEO & SEM, Email Marketing, and Social Media Advertising across platforms including Facebook, Google, Twitter, Instagram, and LinkedIn. The ideal candidate will be proficient in managing analytics for both web and Google, communication management on apps and websites, creating effective landing pages, and CRM management.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads.
  • Manage SEO & SEM campaigns to improve search engine rankings and increase website traffic.
  • Plan and execute email marketing campaigns to engage and nurture leads.
  • Create and manage ads on social media platforms including Facebook, Google, Twitter, Instagram, and LinkedIn to reach target audiences effectively.
  • Analyze web and Google analytics data to gain insights and optimize marketing efforts.
  • Manage communication on apps and websites to ensure a seamless user experience.
  • Design and optimize landing pages to improve conversion rates.
  • Utilize CRM systems to manage customer data and enhance customer relationships.
  • Assist with content marketing efforts and lead generation activities.
  • Conduct customer profiling and segmentation to tailor marketing strategies effectively.
  • Coordinate offline marketing activities, including corporate events.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in digital marketing, with expertise in SEO & SEM, Email Marketing, and Social Media Advertising.
  • Proficiency in web and Google analytics tools.
  • Strong communication and organizational skills.
  • Experience with CRM systems and website management.
  • Knowledge of Moengage and Firebase is a plus.
  • Ability to work effectively in a fast-paced, collaborative environment.

Skills: digital marketing,email marketing,seo,sem,facebook,instagram,social media advertising,google ads,landing page optimization


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