Search Engine Optimization Specialist

Location

Ahmedabad | India

Job description

As a Sr. SEO Executive managing mainly at INNsight, you will work with our Digital team to grow our Products & Clients. You, in addition, will work on link-building & outreach activities. You would maintain a positive online presence and reputation on the content, manage reviews and engagement, build trust and brand loyalty with each target audience, and work to put forth our company's best image online. 

The ideal candidate must have a passion for organic & paid digital marketing aspects and enjoy looking for ways to grow and improve: it's a balanced combination of creative problem-solving and hard work.

About Company:

As a leading technology startup and a rising technology partner in the Hospitality Industry in the USA, we build websites, web applications, and integrations with Online Travel Agents, use a wide variety of APIs, and build mobile and desktop applications to serve the needs of the Hospitality Industry. We also provide SEO and Online Marketing services to the Hospitality Industry. More information is available on the website.

Responsibilities and Duties:

• It will include driving day-to-day social marketing, search engine optimization, search engine marketing, and other account management activities for INNsight subscribers.
• Responsible for executing all SEO strategies and Content postings on Forums, Review sites, Blogs, and Social Sites. Article Submission, Social Bookmarking, Press Release Submissions, etc.
• Analyzing and Managing traffic growth. Strong background in cracking Search Algorithms and keyword marketing, specializing in Dynamic page optimization, Web Analytics & Internet Marketing.
• Ability to show competitive keyword ranking on Search engines 
• On-page & Off-page strategies with optimization.
• Performing Keyword Research, Competition Analysis, Ranking, Reporting, etc.
• Organizing & Handling Paid Media activites.
• Undertake the link-building activities such as Classified Listing, Business Listing, Social Media Promotions, etc.
• Continuously monitoring and tracking the brand's reputation on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
• Commenting positively on the most influential/negative forums and comments.
• Specialize in the prevention and repair of 'Online Reputation Threats.'
• Investigating the facts about the Comments.
• Understand the Level of the threat and analyze and manage Online Identities.
• Work on other Digital marketing aspects like Email Marketing, Social Media Management, App Management, WordPress & Shopify Marketing, etc.

Required Experience, Skills, and Qualifications:

• The experience should be between 03 to 05 years.
• Should be a qualified graduate from an esteemed university/institute and willing to work - Pro Bono on interesting strategy and marketing projects.
• High level of strategic and marketing skills and the ability to distill key insights from research and data.
• Should have the knowledge or interest in electronic commerce, web technologies, the hospitality industry, or a selection thereof.
• Curiosity, insightful, and creativity with strong presentation and communication skills are a must.
• Ability to work under tight deadlines, handle multiple client requests, and drive multiple projects simultaneously.
• A strong understanding of database architecture and the ability to research.
• Only apply if you possess strong written and spoken English communication skills.

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