Location
Ahmedabad | India
Job description
We are looking for a Brand Activation Manager to help us build our brand and raise brand awareness. Developing the brand marketing strategies to establish strategic direction and brand positioning.
Job Location: Ahmedabad, Gujrat
Experience: 4 to 6 years
Salary: Hike on current CTC
Roles And Responsibilities - Develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the businesss brand messaging.
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
- Developing promotional campaigns to enhance the products' brand images to the market and reach the target audience
- Determine directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.
- Manage key brand initiatives, set standards and guidelines, and continuously elevate our brand
- Build a brand identity that is clear, distinctive, and compelling
- Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy
- Maintaining and deepening relationships with existing partners
- Developing metrics to measure ROI from partnerships.
- Create Brand activation plan.
- Build and maintain a calendar of brand activation events for the team
- Analyze success of previous campaigns
- Educate consumers about the product (through brand activations)
- Manages brand program launches and serves as cross-functional point-person across marketing, commercial, and creative design
- Translating brand elements into plans and go-to-market strategies
- Align the marketing activation around the brands direction, choices, and tactics
Requirement - 4-5 years of experience in a related field (generally marketing or sales)
- Strong expertise in corporate partnerships.
- Experienced in setting up MT channel.
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Excellent communication skills
- Confident public speaker
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends
- Exceptional collaboration skills
- Data-driven thinking and an affinity for numbers
DM: [HIDDEN TEXT] / 9974458940
Job tags
Salary
