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Location

Chennai | India

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Job description

Digital Marketing

Role: Associate - Digital Marketing

Experience : 5-7 years

Job Brief

We are looking for a Digital Marketing Lead to develop, implement, track and optimize our digital marketing activities across all digital channels, across all customers

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Identifying powerful keywords to drive the most valuable traffic
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Monitor competition for each client and provide suggestions for improvement
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

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Salary