Conduct keyword research and create content strategies to improve website traffic and user engagement.
Help us gain brand exposure and increase SEO traffic by identifying the best outreach opportunities
Write outreach emails and content that are personalized, engaging, and relevant to the target audience
Research and find appropriate back-linking partners that are willing to promote our products/services/content on different social media channels, forums, and online communities
Manage internal and external strategic partnerships
Strategize and drive content production that best supports our back-linking campaigns
Conduct competitor research
Analyze the success of backlinks and/or guest posts and report to the SEO Manager
Document back-linking procedures and organize workshops to instruct other team members on best practices
Stay up-to-date with industry trends, best practices, and emerging tools to improve outreach performance.
Build and maintain relationships with influencers and bloggers to increase brand exposure and develop partnerships.
Track and analyze outreach performance and optimize campaigns to improve results.
Requirements
Bachelor’s degree in Marketing, Communications, Advertising, Business, or Journalism is preferred
3+ years of experience in SEO, Digital Marketing, Communications, Sales, or related field
Proven experience planning and implementing backlink campaigns
Strong analytical, communication, and problem-solving skills
