Paid Marketing Expert(online and offline marketing)
Location
Secunderabad | India
Job description
About Distacart
Job Description for Distacart – Paid Marketing Expert Distacart is a global e-commerce platform which helps sellers list authentic Indian products for sale all over the world.
Location: Hyderabad
Timings: 10AM to 7PM
Job type: Full-time
Overview We are seeking a paid marketing expert to help acquire new E-commerce orders through online pay-per-click and cost-per-acquisition campaigns. The role involves managing the strategy and setup of all paid campaigns, measuring and optimizing our paid marketing, and collaborating with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Role And Responsibilities The paid marketing expert will be responsible for:
- Implementing all external, online acquisition marketing, execution, and optimization across channels.
- Managing the strategy and setup of all paid campaigns.
- Measuring and optimizing our paid marketing.
- Using Google Analytics and marketing analytics reports.
- Being well-acquainted with Google Ads - Shopping Ads/Search Ads, Facebook Ads, and other paid channels if any.
- Having expertise in e-commerce, preferably the international market.
- Managing feeds and updating manual feeds if required.
- Solving feed disapproval and warnings from time to time.
- Being well-versed in all bidding strategies and optimizing techniques for Google and Facebook Ads.
- Writing ad copies and suggesting other formats of creative.
- Understanding the entire funnel and leveraging sales from them based on various remarketing campaigns.
Candidate Qualifications The ideal candidate should have:
- BA/BBA/MBA/B.Tech or equivalent working experience.
- 5 to 15 years of experience in paid marketing from an E-commerce background, preferably with international companies selling apparels or other Indian products.
- In-depth knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Pinterest, Snapchat, Bing, Quora, and more).
- Experience handling marketing budgets above 20-50+ lakhs a month and forecasting/reporting results.
Note: The job description has been optimized to improve clarity, conciseness, and accuracy.
Skills: optimizing techniques,managing feeds,bing ads,forecasting,e-commerce background,marketing budgets,google ads,online pay-per-click,working experience,paid programs,marketing analytics,google analytics,reporting results,cost-per-acquisition campaigns,writing ad copies,google adwords,creative formats,paid marketing channels,facebook ads,paid search,mba,ba,b.tech,retargeting,shopping ads,remarketing campaigns,social network advertising,brand voice,paid marketing,search ads,bba
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