Associate - Marketing - SEO
Location
Mumbai | India
Job description
What you will do
We are seeking an experienced and analytical SEO personnel to join our team. As an SEO professional, you will play a crucial role in enhancing our online visibility and driving organic traffic. Your responsibilities will include developing and implementing effective search engine optimization strategies, managing both onsite and offsite optimization projects, and collaborating with cross-functional teams.
Responsibilities:
- Develop and Execute SEO Strategies: Create and execute successful SEO strategies to improve our website's search engine rankings.
- Keyword Research: Perform ongoing keyword discovery, expansion and optimization. Conduct keyword research to guide content teams and optimize website content.
- Technical SEO: Review technical SEO issues and recommend fixes.
- Content Optimization: Optimize copy and landing pages for search engine marketing. Optimize website content, landing pages, and paid search copy.
- Off-Page Optimization: Develop and implement link building strategy. Direct off-page optimization projects, including link-building efforts.
- Data Analysis: Collect data and report on traffic, rankings, and other SEO aspects.
- Collaboration: Work with editorial and marketing teams to drive SEO in content creation and content programming
- Stay Updated: Keep abreast of SEO and integrated marketing trends.
What you should bring
- 4-5 years of relevant experience.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of standard and current SEO practices. Familiarity with HTML/CSS.
- Experience with SEO reporting tools (e.g., SEMrush, SERanking, Screaming Frog, MOZ, etc.) and web analytics tools (e.g., Google Analytics, Matamo, etc.).
- Excellent communication skills and strong organizational abilities.
- Analytical mindset with numerical aptitude.
Education:
Bachelor's degree in Marketing or a related field.
Job tags
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