Q TV
Location
Mumbai | India
Job description
Who We Are:
Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, Q TV is a fastest growing Hindi general entertainment TV channel delivering exciting and engaging content for the Young Indians. It is a platform that is home to the best talent and creators from digital India. We are engaged in producing and distributing diverse content created by social media stars and digital content creators. We curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. We provide airtime and exposure to new upcoming artists so that they get a platform to showcase their talent. Our vast content library consists of various genres from Lifestyle, Comedy, Animation, Food, Games and Pranks, Thriller, Music and much more. The brand expands beyond traditional media into the 'Third Age of TV', built to be consumed anytime, anywhere & on any screen. As a dynamic and vibrant brand, Q TV aims to be a pathbreaking premier youth entertainment channel- The one stop destination to fun and entertainment. Simultaneously, Q TV showcases its content library through originals, acquisitions, licensing, and partnerships in different genres with its core offering of Hindi-language content.
We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our content, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Job Summary & Responsibilities:
Will be involved in to entire research for Q TV channel: 1 Hindi GEC
1. TV Programming Research
BARC / Yumi research
Competition Research and Reports
Strategic approach
Market Prioritization, Communication Strategy (On-Air & Off-Air) for sustenance as well as impact properties throughout the year
Marketing & Communications: Constant sharing of Audience Insights & inputs into Overall Brand Strategy
Content strategy competition and way forward
Audience movement
FCT and promo planning
2. TV Sales Research
Inputs into Media Planning & Buying
Sales Strategy and assisting sales research to sales team
Business and environmental analysis and presentation
Sales and inventory planning and projections
Well versed with all the sales analytics modules of YUMI
3. Network Distribution Research
Channel Placement: To study relevant reports and ensure channel is placed as per company objectives in relevant markets.
Distribution Management: Effectively managing the channel for better market control.
Brand Building: Coordination with Marketing team for promotional activities
Preferred Qualifications:
MBA from recognized Institute
Strong knowledge of Excel and PowerPoint
7+ years in research
Additional Information:
Excellent Communication & Presentation Skills
Strong Relationships Management skills
Advance knowledge of Office Automations
Basic understanding Market Research and Data Analytics techniques
Strong expertise in programmatic advertising, with a deep background in all of the fundamentals of programmatic trading
Demonstrated track record of establishing and scaling ad global businesses and teams
A collaborative approach to problem-solving to work effectively in a cross-functional role
Proven success in a fast-paced and fast-changing environment
Experience with both Programmatic and Linear TV is a plus
Job tags
Salary
