Technocrats Horizons Compusoft Pvt Ltd
Location
Ludhiana | India
Job description
Overview
The SEO Executive plays a crucial role in driving organic traffic and improving search engine rankings to increase brand visibility and lead generation. This position is vital in ensuring the companys online presence remains competitive and relevant within the digital landscape.
Key Responsibilities
- Conduct keyword research and analysis to guide content optimization strategies
- Implement onpage and offpage SEO best practices to enhance website visibility
- Monitor and report on SEO performance through tools such as Google Analytics and SEMrush
- Develop and execute link building strategies to improve domain authority
- Collaborate with content creators to optimize website and blog content for search engines
- Stay updated with search engine algorithms and adjust SEO strategies accordingly
- Optimize metadata and content for local and international SEO
- Assist in the development of SEOfriendly site architecture and URL structures
- Analyze website traffic patterns and user behavior to identify areas for improvement
- Work closely with marketing and development teams to align SEO strategies with overall business goals
- Implement and manage Google AdWords campaigns to support SEO initiatives
- Provide SEO insights and recommendations during website development and redesign projects
- Monitor and evaluate search performance across various search platforms
Required Qualifications
- Bachelors degree in Marketing Communications Business or related field
- Proven experience in SEO and digital marketing
- Proficiency in SEO analysis tools such as Google Analytics SEMrush and Moz
- Strong understanding of search engine algorithms and ranking factors
- Excellent knowledge of onpage and offpage SEO techniques
- Ability to analyze and interpret data to drive actionable insights
- Experience with Google AdWords and other PPC platforms
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
- Uptodate with the latest trends and best practices in SEO and digital marketing
- Strong analytical and problemsolving skills
- Experience in ecommerce SEO is a plus
- Certifications in Google Analytics and Google AdWords are preferred
sem rush,site architecture,google analytics,metadata optimization,ppc platforms,problem-solving skills,e-commerce seo,keyword research,content strategy,seo optimization,content optimization,link building,off-page seo,google adwords,communication skills,url structures,digital marketing,analytical skills,on-page seo,seo,keyword analysis
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