Mobikasa
Location
Delhi | India
Job description
Job Title: Google Analytics Specialist
Company: Mobikasa
About Mobikasa:
Mobikasa is a premier full-service web, tablet, and mobile application development company focused on delivering customized, scalable solutions to businesses worldwide. With a client-centric approach and a team of highly skilled professionals, we aim to drive digital transformation and help our clients achieve their business goals.
Job Description:
Mobikasa is seeking a talented Google Analytics Specialist to join our team. As a Google Analytics Specialist, you will be responsible for leveraging data-driven insights to optimize digital marketing campaigns, enhance user experience, and drive business growth for our clients. The ideal candidate will have a deep understanding of Google Analytics, strong analytical skills, and a passion for turning data into actionable recommendations.
Responsibilities:
• Implement and configure Google Analytics to track key performance metrics and user behavior across websites and mobile applications.
• Develop custom reports and dashboards to monitor website traffic, user engagement, and conversion rates.
• Analyze data to identify trends, patterns, and opportunities for optimization.
• Collaborate with cross-functional teams to define tracking requirements and ensure accurate data collection.
• Conduct A/B testing and multivariate analysis to evaluate the effectiveness of marketing campaigns and website changes.
• Provide strategic recommendations based on data insights to improve website performance, user experience, and conversion rates.
• Stay up-to-date with industry trends and best practices in web analytics and digital marketing.
Qualifications:
• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 2+ years of experience in Google Analytics implementation, configuration, and analysis.
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Experience with data visualization tools such as Google Data Studio or Tableau is a plus.
• Excellent communication skills with the ability to effectively present findings and recommendations to stakeholders.
• Detail-oriented with a passion for continuous learning and professional development.
Join Mobikasa and be part of a dynamic team driving innovation and delivering impactful solutions to clients worldwide. If you're passionate about data-driven decision-making and eager to make a difference, we'd love to hear from you! Apply now to embark on an exciting career journey with Mobikasa.
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