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Digital Media Content Specialist


EasyWebinar


Location

Hyderabad | India


Job description

About EasyWebinar: EasyWebinar, with over a decade of experience, leads the webinar revolution, reshaping how businesses wield this potent tool. Since our inception, we've empowered startups and global enterprises alike to leverage webinars in unprecedented ways. Gone are static presentations; with EasyWebinar, we've unlocked the full potential of webinars, transforming marketing, training, sales, and beyond. Our cutting-edge technology seamlessly aligns with your objectives, catapulting you into the digital spotlight effortlessly.

Job Overview: EasyWebinar is in search of a talented and imaginative Digital Media Content Specialist to join our dynamic marketing team. In this role, you will be tasked with creating, curating, and managing compelling content across various digital platforms to engage our audience, fortify brand presence, and advance marketing objectives. Your adeptness in digital storytelling and content creation will be pivotal in enhancing EasyWebinar's digital media footprint.

Key Responsibilities:

Develop and implement content strategies for digital platforms, encompassing social media, blogs, website, and email campaigns. Craft captivating, top-notch content, spanning articles, blog posts, social media updates, newsletters, and video scripts. Collaborate closely with marketing and design teams to generate multimedia content. Optimize content for search engines and lead generation. Conduct content audits to ensure alignment with brand voice and strategy. Monitor, track, and report on content performance metrics, leveraging insights to refine content strategies. Stay abreast of the latest trends and best practices in digital content and social media. Manage content calendars to ensure punctual publication of content. Develop public relations (PR) strategies for creating branded content. Liaise with other departments to create content supporting their objectives. Generate detailed, periodic reports on engagement scores of published content to consistently enhance content quality.

Requirements: Experience: 5-8 years of experience in digital content creation, marketing, journalism, or related fields. Demonstrated track record of developing engaging and impactful digital content.

Skills: Excellent writing, editing, and proofreading skills. Strong grasp of digital marketing principles and content optimization for SEO. Ability to translate complex technical concepts into user-friendly content. Creative mindset with a keen visual sense.

Education: Bachelor's degree in Marketing, Communications, Journalism, or related fields.

Technical: Proficiency in content management systems (e.g., WordPress), SEO tools, and basic knowledge of HTML. Experience with social media management tools (e.g., Hootsuite, Buffer). Basic knowledge of Adobe Creative Suite (Photoshop, Premiere Pro) is advantageous.

Communication: Excellent verbal and written communication skills. Ability to collaborate effectively with diverse teams.

Why Join EasyWebinar:

Thrive in a vibrant, innovative environment at the forefront of digital transformation. Opportunity to work with a multinational corporation (MNC) headquartered in Los Angeles, California. Competitive compensation and benefits package. Access to professional development and ample opportunities for career growth. Become part of a culture that values creativity, teamwork, and continuous learning.


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