Location
Mumbai | India
Job description
Company Description
Kawaii Kart is a store that offers a variety of products including stationery & lifestyle items, Anime & K-pop merch, apparel and Accessories sourced from all over the globe. The company is based in Mumbai and prides itself on providing high quality products with great love and care.
Position Overview:
We are looking for an experienced Performance Marketing Manager to lead our digital advertising efforts and optimize our online presence. The ideal candidate will have a proven track record of developing and executing successful performance marketing campaigns across various digital channels, including but not limited to PPC, SEM, display advertising, social media advertising, and affiliate marketing. The Performance Marketing Manager will be responsible for driving qualified traffic, increasing conversion rates, and maximizing ROI to achieve our business objectives.
Key Responsibilities:
- Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan, execute, and optimize paid advertising campaigns across multiple platforms, including Google Ads & Facebook Ads.
- Conduct thorough keyword research, audience targeting, and competitor analysis to identify opportunities and optimize campaign performance.
- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, conversion rates, and ROI, and make data-driven decisions to optimize campaign performance and budget allocation.
- Collaborate cross-functionally with internal teams, including product, sales, and creative, to align marketing initiatives with business objectives and ensure cohesive messaging and branding.
- Stay abreast of industry trends, best practices, and emerging technologies in performance marketing and digital advertising, and recommend innovative strategies to enhance campaign effectiveness.
- Manage relationships with external vendors, agencies, and partners to maximize performance and leverage opportunities for growth.
- Develop and maintain dashboards, reports, and performance insights to track KPIs and communicate results to key stakeholders.
- Continuously test and iterate on ad creative, messaging, targeting parameters, and landing page experiences to optimize conversion rates and overall campaign performance.
- Stay up-to-date with industry regulations and compliance requirements related to digital advertising and ensure all campaigns adhere to applicable guidelines.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus.
- Minimum 2 years of experience in performance marketing, digital advertising, or related roles, preferably in .
- Proven track record of planning, executing, and optimizing successful performance marketing campaigns across various digital channels.
- In-depth knowledge of digital advertising platforms, tools, and best practices, including Google Ads, Facebook Business Manager, LinkedIn Ads, Twitter Ads, etc.
- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Adobe Analytics, or similar platforms.
- Excellent communication, collaboration, and project management skills.
- Results-oriented mindset with a focus on driving measurable outcomes and achieving ROI targets.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Certifications in Google Ads, Facebook Blueprint, or other relevant certifications are a plus.
Join our team and play a pivotal role in driving our company's growth through strategic performance marketing initiatives. If you are a data-driven marketer with a passion for delivering results and making an impact, we want to hear from you! Apply now to join our dynamic team at Kawaii Kart.
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