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Location

Chennai | India

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Job description

Job Title: Digital Marketing
Company Overview: We are a leading Fast-Moving Consumer Goods (FMCG) company specializing in
the edible oil segment. Committed to delivering high-quality products to our consumers, we are
expanding our team in Chennai and seeking a dynamic and driven Business Development Executive to
contribute to our growth and market presence.
Location: Chennai
Languages: English, Tamil
Roles and Responsibilities
1. SEO Optimization:
- Conduct thorough keyword research, analysis, and implementation to enhance website ranking
and visibility on search engines.
- Implement on-page and off-page SEO strategies to improve organic search results.
2. Competitor Analysis:
- Perform regular competitor analysis to identify strengths, weaknesses, and opportunities for our
digital marketing strategies.
- Utilize insights to refine and enhance our marketing tactics and campaigns.
3. Social Media Advertising:
- Develop and execute effective social media advertising campaigns across platforms such as
Facebook, Instagram, Twitter, LinkedIn, etc.
- Monitor, analyze, and optimize ad performance based on key metrics and target audience
engagement.
4. Website Optimization for Better Customer Experience:
- Collaborate with the web development team to optimize website usability, navigation, and user
experience.
- Implement strategies to enhance website performance, conversion rates, and customer journey.
5. Keywords Analysis and Management:
- Continuously analyse keywords and phrases to drive targeted traffic and improve content
relevance.
- Optimize content across digital platforms based on keyword analysis.
6. Social Media Management and Customer Engagement:
- Manage social media accounts, create engaging content, and maintain consistent brand
messaging.
- Interact with customers, respond to queries, and foster positive relationships to enhance brand
loyalty.
7. Reporting and Insights:
- Generate regular reports on digital marketing performance, including website traffic, conversion
rates, social media engagement, and campaign effectiveness.
- Provide actionable insights and recommendations based on data analysis to optimize marketing
strategies.

Qualifications and Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing roles, preferably with a focus on SEO, social media
advertising, and website optimization with a minimum of 2 years of experience.
- Strong understanding of SEO principles, keyword research tools, and analytics platforms.
- Proficiency in managing social media platforms and running ad campaigns (Facebook Ads
Manager, Instagram Ads, etc.).
- Excellent communication skills and ability to engage with customers across digital channels.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Detail-oriented, organized, and capable of managing multiple tasks effectively.
- Ability to collaborate with cross-functional teams and report to department heads on marketing
performance.

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Job tags

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Salary