Business Development Lead- AD Sales
Location
Mumbai | India
Job description
About the Company:
TruAD is an AI advertising company based out of Singapore. Our technology creates opportunities for content
owners to go beyond conventional advertising avenues.
Job Description:
Core Responsibilities:
1. Identifying Potential Clients:
- Identify and target content owner companies across various sectors including TV channels OTT
channels film studios etc.
- Research and analyse the market to identify potential clients for the technology.
2. Client Engagement:
- Create and maintain connections with content owners to showcase TruADs technology.
- Conduct presentations and demonstrations to highlight the benefits and capabilities of the technology.
3. Strategic Business Development:
- Develop and execute effective strategies to drive business and increase sales.
- Identify and address the specific needs of content providers offering customised pricing solutions.
4. Utilising Company Experience:
- Leverage case studies and past experiences of the company to generate interest and close sales deals.
- Show case the success stories and positive outcomes of implementing TruADs technology.
5. Reporting and Benchmarking:
- Provide regular MIS updates on sales activities and performance.
- Benchmark against industry standards and competitors to identify areas for improvement.
6. Market Analysis:
- Monitor and evaluate customer research market conditions and competitor data.
- Stay informed about industry trends and changes keeping the company at the forefront of
developments in digital marketing.
7. Technology Awareness:
- Review new technologies relevant to digital marketing and advertising.
- Ensure that the company remains technologically competitive and innovative in the digital marketing space.
Job Requirements:
Experience: 10 years in Sales Role with a Media Company or Media Buyer with a large Media Agency.
Technical/Functional Skills:
- Understanding of pricing and revenue models in a Media House.
- Indepth knowledge of advertising sales strategies and trends.
- Strong negotiation and contract management skills.
- Highly data driven and strategic problem solving approach with attention to detail.
Behavioural Competencies:
- Good networking skills with the ability to build and maintain professional relationships.
- Nimble and hardworking able to adapt to changing work scenarios.
- Excellent communication and interpersonal skills.
- Proactive and resultsoriented with a strong sense of accountability.
Benefits:
- Core Team Membership: Be an integral part of TruADs core team contributing directly to the companys success and growth.
- Career Growth Opportunities: Opportunities for career advancement and skill development within a dynamic and growing organisation.
- Flexible Work Arrangements: Options for flexible work hours or remote work arrangements promoting a healthy worklife balance.
- BestinClass Insurance: Comprehensive health insurance coverage for employees and their families ensuring peace of mind.
- Professional Development: Access to training programs and workshops to enhance skills and stay updated on industry trends.
Note: Details and specifications of this job may change or get modified depending on the changing work scenario and the then job requirements.
This job description provides a comprehensive overview of the Sales Consultant role at TruAD outlining the key
reporting and benchmarking,ad sales,strategic business development,technology awareness,utilising company experience,bdm,client engagement,market analysis,business development,identifying potential clients
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