Business Development Lead- AD Sales

Location

Mumbai | India

Job description

About the Company:

TruAD is an AI advertising company based out of Singapore. Our technology creates opportunities for content

owners to go beyond conventional advertising avenues.

Job Description:

Core Responsibilities:

1. Identifying Potential Clients:

• Identify and target content owner companies across various sectors including TV channels OTT

channels film studios etc.

• Research and analyse the market to identify potential clients for the technology.

2. Client Engagement:

• Create and maintain connections with content owners to showcase TruADs technology.
• Conduct presentations and demonstrations to highlight the benefits and capabilities of the technology.

3. Strategic Business Development:

• Develop and execute effective strategies to drive business and increase sales.
• Identify and address the specific needs of content providers offering customised pricing solutions.

4. Utilising Company Experience:

• Leverage case studies and past experiences of the company to generate interest and close sales deals.
• Show case the success stories and positive outcomes of implementing TruADs technology.

5. Reporting and Benchmarking:

• Provide regular MIS updates on sales activities and performance.
• Benchmark against industry standards and competitors to identify areas for improvement.

6. Market Analysis:

• Monitor and evaluate customer research market conditions and competitor data.
• Stay informed about industry trends and changes keeping the company at the forefront of

developments in digital marketing.

7. Technology Awareness:

• Review new technologies relevant to digital marketing and advertising.
• Ensure that the company remains technologically competitive and innovative in the digital marketing space.

Job Requirements:

Experience: 10 years in Sales Role with a Media Company or Media Buyer with a large Media Agency.

Technical/Functional Skills:

• Understanding of pricing and revenue models in a Media House.
• Indepth knowledge of advertising sales strategies and trends.
• Strong negotiation and contract management skills.
• Highly data driven and strategic problem solving approach with attention to detail.

Behavioural Competencies:

• Good networking skills with the ability to build and maintain professional relationships.
• Nimble and hardworking able to adapt to changing work scenarios.
• Excellent communication and interpersonal skills.
• Proactive and resultsoriented with a strong sense of accountability.

Benefits:

• Core Team Membership: Be an integral part of TruADs core team contributing directly to the companys success and growth.
• Career Growth Opportunities: Opportunities for career advancement and skill development within a dynamic and growing organisation.
• Flexible Work Arrangements: Options for flexible work hours or remote work arrangements promoting a healthy worklife balance.
• BestinClass Insurance: Comprehensive health insurance coverage for employees and their families ensuring peace of mind.
• Professional Development: Access to training programs and workshops to enhance skills and stay updated on industry trends.

Note: Details and specifications of this job may change or get modified depending on the changing work scenario and the then job requirements.

This job description provides a comprehensive overview of the Sales Consultant role at TruAD outlining the key

reporting and benchmarking,ad sales,strategic business development,technology awareness,utilising company experience,bdm,client engagement,market analysis,business development,identifying potential clients

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