Location
Work from home | India
Job description
Quick take: Axios is a growth-stage startup dedicated to providing trustworthy, award-winning news content in an audience-first format. We're hiring a Senior Associate, Growth!
Why it matters: You will be responsible for helping grow Axios’ readership by managing Axios’ acquisition marketing campaigns. Your role will include executing campaigns across different partners and vendors, reporting on data and analyzing results to inform future strategies. This is a key role which will leverage digital platforms to ensure Axios is a household name within its target audience.
Go deeper: As part of the Marketing and Growth team at Axios, you’ll be supporting the marketing program for our newsletter subscription business. Your responsibilities will include:
- Planning and activating marketing and optimization programs to drive subscriptions for our national and local newsletters.
- Leveraging both paid and organic channels as part of the marketing tactics, such as house ads, email marketing, social media, display advertising, paid search and content marketing.
- Managing A/B tests to improve conversions and engagements from advertising tactics and the registration flow.
- Developing messages, reviewing copy and working with the Design team on creative assets for various marketing channels, including landing pages, marketing emails, social posts and ads.
- Working closely with other Marketing and Growth team members on cross-promotions and sharing lessons learned across the various products.
- Reporting campaign progress, presenting data-driven insights and recommending next steps to increase the effectiveness of the marketing campaigns.
The details: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios’ mission and have the following skills:
- 2+ years of relevant experience, with at least a portion of that experience being in digital acquisition marketing
- Experience managing and reporting on paid media campaigns, such as Meta, X and Google
- Experience with an analytics tool, such as Google Analytics, and ability to utilize the data to guide decisions on marketing campaigns
- A creative thinker with strong communication skills and attention to detail
- Positive attitude and the ability to collaborate across multiple departments including Product/Tech, Analytics, Events, Audience Development, Design, and others.
What Axios brings to the table besides salary:
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Starting salary for this role is in the range of $58,000 -$84,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits.
Equal Opportunity Employer Statement
Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Job tags
Salary
$ 100 per month
