Prathigna.com HR Solutions Pvt. Ltd.
Location
Bangalore | India
Job description
Basic qualifications -
- Minimum 4 years experience at a fast-paced advertisement agency - Should be an 'idea' person with experience handling clients; can rally creative and digital teams around the central idea and concept - Excellent at formulating and presenting ideas for marketing and brand communications - Participate in and lead brainstorming sessions . Ideate, write and execute original and iconic creative concepts in response to brand managers' briefs, objectives, or goals - Passionate about new-age creative formats and creating brand campaigns - including social media reels, shorts, and digital ad films. - Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform - Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases. Understand the nativity requirements of different channels - Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content - Goes beyond writing to ensure flawless execution - works with creative and shoot teams to ensure that the visual elements and forms complement the words - Understand the target audience for each brand - you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them - Identifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully- High bar on quality - the ability to edit own and others' writing. Grammar obsessed!
- Values research over everything else - interested in learning about fashion and style and the latest trends - Identifies fresh and interesting angles for written pieces - Works collaboratively with the marketing team and brand managers to review the impact of work - Works on business pitches and PPTs to present new ideas and projects You should be : Competitive - Keep a keen eye on the competition and wider industry, always staying one step ahead. Accountable - ready to take on responsibility for managing projects from concept to execution. Communicative - proactively provide project status updates, and work transparently with the wider team. Energetic - have a sense of humor and high-frequency personality. Persuasive - both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion. Creative - across everything from reacting to new briefs to how they respond to challenges. Flexible - understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change. Qualifications: - Agency background - Portfolio of past work and writing samples with metrics on performance - BA in English Literature with a postgraduate degree in advertising or mass media communicationsJob tags
Salary