Curefit - house of cult
Location
Bangalore | India
Job description
Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.
Job purpose Cure.Fit is looking for a candidate to drive the strategy and execution of performance marketing ads for the offline and online business verticals of fitness services. The candidate should have hands-on experience of different aspects of Meta & Google ad platforms - including the related tools and technology. Duties and responsibilities Strategize and execute the Meta/Google Ads marketing plan which will include campaign planning, execution and optimization of different types of these ads Leverage first party and third-party data for targeting and insights Work closely with the analytics teams to derive meaningful insights and drive a data-backed strategy Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV Skills & Qualification Requirement 2-3 years of experience working in digital marketing Strong knowledge of Meta & Google Ads is a must Digital marketing experience in the e-commerce industry will be a plus Excellent analytical and project management skills Strong communication (written and verbal) skills Engineering / MBA background from a premier instituteJob tags
Salary
